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Why UNESCO Rated Nollywood World Second Biggest

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Nkem Owoh Osuofia

Nkem Owoh Osuofia

The Nigeria’s film in
dustry is currently ranked as the 2nd largest film industry in the world (after India) based on the number of films released per annum and it is worth over US $ 3.5 billion.
The movie capital of the country is majorly in Lagos.
However, regional films are also produced in various parts of the country.
The first Nigerian films were made by film makers such as Ola, Balogun and Hubert Ogunde in the 1960s, but they were frustrated by the high cost of film production. However televise broadcasting in the country began in the 19605 and received much government support in its early years.
By the mid 1980s, every state had its own broadcasting station. Law limited foreign television content, so producers in Lagos began televising Local popular theatre productions. Many of these were circulated on videos as well, and a small scale informal video movie trade developed.
Nigerian film industry had always been making films on celluloid and the films were greened in cinema houses across Nigerian later released on VHS for various homes. However the release of the straight-to- video movie “Living in Bondage” in 1992 by NEK Video Links Owned by Kenneth Nnebue  Launched the Home Video market in Nigeria. He had an excess number of imported video cossets which he then used to shoot his first film on a video camera.
Nollywood exploded into a booming industry in the Late 90s and pushed the foreign media off the shelves.
It is now an industry marketed all over Africa and the rest of the World.
The use of English rather than local languages expanded the market and aggressive marketing using posters, trailers and television advertising also played a key role in Nollywoods’ success.
One of the first Nigerian movies to reach international renown was the 2003 release “Osuofia in London” starring Nkem Owoh, the Nigerian comedic actor.
First Nollywood films were produced using celluloid while Nollywood’s straight-to-video productions were produced with traditional analog video such as Beta cam sp but today almost all Nollywood movies are produced using digital cinematography technology.
It will be recalled that the Guardian has cited Nigeria’s film industry as the third largest in adle world in earnings and estimated the industry to bring in US $ 250 MILLION PER YEAR. In April 2014 Nigeria’s GDP rebasing was concluded to be worth NG N853.9 billion (US $ 5.1 billion) and Nigeria’s Economy was announced as the Largest in Africa.
Nollywood’s biggest completion in the Nigerian market is the Ghanaian Film industry.
However, many Ghanaian productions are copy righted to Nollywood and distributed by Nigerian a Marketers due to Nigeria’s bigger market.
Nigerian film makers usually feature Ghanaian actors in Nollywood movies as well and that has led to the popularity of Ghanain actors almost their Nigerian Counterparts.
Van Vicker, a popular Ghanaian actor has starred in many Nigerian movies. As a result of these collaborations western viewers often confused Ghanaian movies with Nollywood and count their sales as one. However, they are two independent industries that sometimes. Share the colloquial ‘Nollywood.’
In 2009 UNESCO described Nollywood as being the second biggest film industry in the world after Bollywood of India in out put and called for greater support for the second largest employer of Labour in Nigeria.

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“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French

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The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.

Participants at the “French Up Your Career” event held in Port Harcourt.

 

Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance

Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.

 

According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.

 

“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”

 

“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.

 

He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.

 

“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked

 

“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said

 

He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.

 

“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in

training teachers and optimizing university programs,” he summed up

 

Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.

 

She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.

 

“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.

 

She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.

 

Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.

 

 

After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.

 

It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.

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I Waited For Wizkid In Bathroom -Tomama

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Popular Nigerian comedienne, Tomama has revealed how she waited for Afrobeats superstar, Wizkid outside the bathroom.
She shared this while recounting her encounter with the singer at a recent event with heavy security.
In a video posted on her Instagram page, Tomama explained that she waited by the bathroom in an attempt to have a one-on-one conversation with Wizkid.
She stated that she positioned herself near the restroom, hoping Wizkid would eventually use it, giving her the perfect opportunity to speak with him.
“Wizkid, I saw you, and I waited for you to pee, but you didn’t even stand up from where you were sitting. You just stayed there. All your crew members standing around got up to go pee. I was standing by the bathroom, waiting for you to come pee so that you would notice me,” she said.

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Mr Macaroni Opens Up On Financial Struggles …Says I Was Defrauded, Slipped Into Debt

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Content creator and actor, Mr Macaroni has opened up about his financial struggles, saying he was both a victim of a scam and a failed investment in 2021.
He revealed that after losing all his savings, he resorted to borrowing to settle pending commitments and slipped into N500 million in debt.
He admitted that he is financially reckless and generous, impacting his financial stability negatively.
In lengthy post shared via his X handle yesterday, Mr Macaroni wrote, “Sometime around 2020/2022, I was a victim of a scam and simultaneously a failed investment that cost me all I had saved at the time. It shook me deeply but I told no one about it. If you know me well enough, you would know I do not like to share my problems. I could be going through the worst and at the same time helping others solve their own problems but I just would never share mine.”
“After I lost all the money I had then, Trouble started when I had to borrow money from different sources to settle all pending commitments and also fulfill certain responsibilities I have always believed were mine to fulfill. I make money in millions so I never thought borrowing money to pay back with interest could ever be a problem. But I got too comfortable and it took me a long time to realise that I was using the money I was earning to pay back interests. Also, my financial recklessness did not help. Please don’t borrow money! But if you must, please be responsible.”
The actor stated that 2024 marked a pivotal moment in his acting career but it was also the most challenging year for him as he faced over half a billion naira in debt.
Mr Macaroni revealed that his frustration grew worse after he was betrayed by someone he considered “a friend and sister.”
He added that with the support of family and friends who stood by him during his trying times, he now “feels better than I have felt in the last three years!”
The comedian stated that he decided to finally share his story to encourage others who are going through challenges.

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