Entertainment
Brand Ambassadors Music Stars Unveiled
It is no doubt that music today has become a real business. In the past, it was done for fun and pleasure. Nigerian artistes now rake in millions of naira from the proceeds they earn from music. The figure you hear now runs into millions. While they earn their bucks from outright sales of their musical album or video, they also enjoy much money from playing at functions, parties, concerts, launchings, etc.
Candidly, the industry is now so open with several opportunities. The other arm of money spinning avenue is the branding aspect. Many artistes have pocketed millions of naira through this avenue by only being the face of a particular product. They include:
Banky W:Bankole Wellington aka Banky W won the Etisalat advert among several artistes and the deal fetched him millions of naira.
D’Banj: Dapo Oyebanji aka D’Banj is known as King of brand ambassadors. Since he hit the limelight, he has won several adverts for himself that absolutely came in millions. It was said that he pocketed N70 million from Glo mobile advert deal. He is also the face of Aires, a notable wrist watch company in Nigeria among other mouth watering deals with several companies.
Pasuma: Otumba Alabi Pasuma has really proved beyond doubt that he is a fuji act with class. When he became Glo ambassador years back, many did not believe it. It was said that the deal fetched him N20 million or thereabout.
Sunny Nneji: Sonorous voiced singer, Sunny Nneji is also on this list. He is one of Nigeria’s entertainers selected as one of the ambassadors of Chi Chi Limited and the company paid a whopping sum of money for that.
Tuface: Innocent Ujah Idibia, fondly called Tuface has actually established himself as a force to reckon with any day any time as far as entertainment is concerned in Africa. For his creativity and prominence Guinness Plc paid him millions of naira to secure his face on their billboard.
King Sunny Ade: Sunday Adegeye otherwise known as King Sunny Ade is a wealthy singer, aside his evergreen albums, the king of world beats is also a Glo ambassador with millions of naira attached to the deal.
Obesere:Energic Fuji singer Abass Akande Obesere is a brand ambassador for Yem-kem Trado- Medical Hospital in the country with millions of naira attached to it.
Sammie Okposo: With good gospel music and connections, his name was included as one of Glo ambassadors four years back. The ‘welu welu’ crooner also smiled to the bank alongside his counterparts who were part of the deal.
Ego: Ego Ogbaro Ihenacho was Lagbaja’s former back up singer. The leading solo musician is also a Glo ambassador and made millions of naira from the deal.
Zee World: Even without an album yet, the ‘Tentebo’ master was given the deal of N2 million to advertise a product of Oko Oloyun trado – Medical product called ‘Hero’ last year.
Atawewe: Sulaimon Adio Atawewe is the brand ambassador for Chelsea London dry gin with an undisclosed substantial amount attached to the deal.
Popular businessman and socialite, Pascal Okechukwu, aka Cubana Chief Priest, has said that his relationship with singer Davido is beyond money and gossip.
He stated this in a recent interview with BBC Igbo.
“Davido is my friend. He is my in-law; he married Chioma who is from Imo State where I hail from.
“So the relationship I have with Davido is beyond money and gossip,” he said.
DAILY POST reports that Chief Priest disclosed via his Instagram page that his outfit for the wedding of the singer, Davido and his wife, Chioma, in Lagos on Tuesday cost seven million Naira.
The socialite recently appreciated Davido for not “discarding” Chioma.
He stated that the DMW boss has made Imo State proud by choosing to marry from the state.
Nigerian singer Simisola Kosoko, popularly known as Simi, has lent her voice to the ongoing anti-tax hike protests in Kenya.
The Tide’s source reports that Kenyan youths are marching against tax hike in widespread demonstrations tagged ‘RejectFinanceBill2024.’
Five people were shot dead and dozens wounded after police clashed with protesters who stormed the parliament building in Nairobi on Tuesday, according to Amnesty Kenya.
Reacting via her X handle on Tuesday night, Simi declared her support for the demonstrators.
She stated that “it is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights.”
The singer wrote, “I stand with the people of Kenya. It is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights. Godspeed and Strength. [Hash tag] RejectFinanceBill2024.”
In a series of other posts, she wrote: “Wow. When you’ve had enough, the fight is almost inevitable.
“African leaders- have not you done enough?
“I can’t wait for the day Africa is not a weapon fashioned against Africans. All of this amazing Black power and human resource, but the majority are not likely to thrive unless they run.”
Famous Nigerian Afrobeat singer, Davido was spotted among other top artistes at Asake’s ‘Lungu Boy’ tour concert in Atlanta, Georgia.
Asake’s performance at his sold-out show at the 17,000-capacity State Farm Arena in Atlanta began on August 16, 2024, and is set to run for 10 days.
In a trending video on social media, Davido appeared backstage with American rapper Quavo to support Asake during the live performance.
Other musicians in attendance included Nigerian hitmaker Zlatan and American rapper Russ Millions.
The Tide’s source reports that Asake’s ‘Lungu Boy’ tour is set to cover six U.S. cities, where he will headline notable venues including Madison Square Garden in New York, the Toyota Center in Houston, and the State Farm Arena in Atlanta.
Asake’s tour comes just days after the release of his latest hit, ‘Lungu Boy,’ which features several superstars, including Wizkid, British rappers Central Cee and Stormzy, Travis Scott and Brazilian singer Ludmilla.
‘Lungu Boy’ set a new record for the biggest opening week on Spotify Nigeria, garnering 18.9 million streams in its opening week and breaking the previous record of 14.4 million streams held by Davido’s ‘Timeless.’