Entertainment
ShowBiz Celebrity Brand Ambassadors On Parade
Developments in the show
business in Nigeria shows that a good number of Nigerian brands, especially in the telecommunications and banking sectors are now associating with creative personalities in music and movie as well as sports to further their brand to targeted audience.
This trend which started over six years ago has gained more relevance as a result of increasing exposure to television and major sporting events in the world. The popularity of the Nollywood industry is also giving Fillip to brand ambassadorship. Top celebrities in the Nigerian creative industry have in this past years found this growing business a new way of making mega bucks.
Some of these brands and their ambassadors include:
D – Hafeez Oyetoro aka Saka, who shocked most of the subscribers of Etis alaf when he dumped the company and pitched his tent with rival telecom giant, MTN as a new MTN and campaign prove this fact “I don port go NTN, I don upgrade to MTN” Saka sings and dances.
The Tide Entertainment gathered that the comic actor was paid a whooping N20 million for this new deal.
2. Rapper Olamide, Wizkid and Davido, have just been signed as the brand ambassadors for Guinness Nigeria and the deal, according to our service, is worth millions of naira.
3. P-Square, Basket Mouth and Burna Boy, are Glo ambassadors. They are the highest prized artistes in the music industry, last year, P-Square and D Banj were “the highest paid, with P-Square signing a four year deal said to be N240 million.
Other Glo ambassadors include Basket Mouth Burna Boy, Ego of the Lagbeje Fame among others who got between N10 and N50 million.
4. 2 Face Idibia He is the new face of Airtel, a deal valued at several millions of naira, it would be recalled that 2 face also signed a deal with Guiness Worth several millions of naira.
5. Dare Art Alade, Dan Foster and Toke Makinwa of 92.3FM and 93.7FM respectively are brand ambassadors to Unilever Nigeria Plc, makers of popular beverage drink, lipton.
6. Yetunde Alabi (Shasha) and Banky W, are Samsung brand ambassadors. Though Shasha has been dropped from the platform, Banky W is still enjoying the big box offer of the GSM company.
7. Kcee, Davido Iyanya, and other notable singers are currently with MTN as ambassadors with mouth watering deals running into millions of naira.
8. Don Jazzy D’Prince are brand ambassadors for Loya and MTN while pop music producer, Don Jazzy doubles for Loya and MTN, his younger brother, D’Prionce is ambassador for MTN, the telecoms giant.
9. Wizkid, Tiwe Savage. This top artistes were recently confirmed as the new Pepsi ambassadors. The contract deal involved a huge amount of money. It was also reliably gathered that the duo recently cornered a new deal with MTN said to be worth close to N25 million.
With the way things are going in the entertainment clan, it is obvious that the musicians have succeeded in benching their predecessors in the movie clan. The movie practitioners actually dominated the brand ambassadorship deal before The Tide changed in favour of the top musicians.
Popular businessman and socialite, Pascal Okechukwu, aka Cubana Chief Priest, has said that his relationship with singer Davido is beyond money and gossip.
He stated this in a recent interview with BBC Igbo.
“Davido is my friend. He is my in-law; he married Chioma who is from Imo State where I hail from.
“So the relationship I have with Davido is beyond money and gossip,” he said.
DAILY POST reports that Chief Priest disclosed via his Instagram page that his outfit for the wedding of the singer, Davido and his wife, Chioma, in Lagos on Tuesday cost seven million Naira.
The socialite recently appreciated Davido for not “discarding” Chioma.
He stated that the DMW boss has made Imo State proud by choosing to marry from the state.
Nigerian singer Simisola Kosoko, popularly known as Simi, has lent her voice to the ongoing anti-tax hike protests in Kenya.
The Tide’s source reports that Kenyan youths are marching against tax hike in widespread demonstrations tagged ‘RejectFinanceBill2024.’
Five people were shot dead and dozens wounded after police clashed with protesters who stormed the parliament building in Nairobi on Tuesday, according to Amnesty Kenya.
Reacting via her X handle on Tuesday night, Simi declared her support for the demonstrators.
She stated that “it is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights.”
The singer wrote, “I stand with the people of Kenya. It is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights. Godspeed and Strength. [Hash tag] RejectFinanceBill2024.”
In a series of other posts, she wrote: “Wow. When you’ve had enough, the fight is almost inevitable.
“African leaders- have not you done enough?
“I can’t wait for the day Africa is not a weapon fashioned against Africans. All of this amazing Black power and human resource, but the majority are not likely to thrive unless they run.”
Famous Nigerian Afrobeat singer, Davido was spotted among other top artistes at Asake’s ‘Lungu Boy’ tour concert in Atlanta, Georgia.
Asake’s performance at his sold-out show at the 17,000-capacity State Farm Arena in Atlanta began on August 16, 2024, and is set to run for 10 days.
In a trending video on social media, Davido appeared backstage with American rapper Quavo to support Asake during the live performance.
Other musicians in attendance included Nigerian hitmaker Zlatan and American rapper Russ Millions.
The Tide’s source reports that Asake’s ‘Lungu Boy’ tour is set to cover six U.S. cities, where he will headline notable venues including Madison Square Garden in New York, the Toyota Center in Houston, and the State Farm Arena in Atlanta.
Asake’s tour comes just days after the release of his latest hit, ‘Lungu Boy,’ which features several superstars, including Wizkid, British rappers Central Cee and Stormzy, Travis Scott and Brazilian singer Ludmilla.
‘Lungu Boy’ set a new record for the biggest opening week on Spotify Nigeria, garnering 18.9 million streams in its opening week and breaking the previous record of 14.4 million streams held by Davido’s ‘Timeless.’