Opinion
Nollywood Films And Our Values
Everyone who has the future of our society at heart cannot but be disturbed by the near dis-service being done to the soul of the human society-the family-by some Nigerian films, in the way the films present the image of the family to the public.
In my opinion, the family should occupy a strategic place in the scale of our shared values that make a worthwhile society. To say that the family constitutes the hub of our shared values is to labour the obvious. Testament to this opinion are the values properly summarized by Professor A.A. Moemeka in his article titled: “Communalism As A Fundamental Dimension Of Culture,” and was published 1998, in Journal of Communication, as follows: (i) The Supremacy of the Community (ii) The Sanctity of Authority, (iii) Respect for Old Age or the Elderly (iv) The Usefulness of the Individual v Religion as a Way of Life. I can further add to these values. Other enablers such as, warmth of human relationship, fellow-feeling, live and lets live, and you can add up the rest.
These shared values have the family as fertile ground. The above values are planted in the family. These values germinate in the family and nurtured in the family, therefrom the individual is formed, who in turn makes the society.
A careful observer will agree with me that rather than project the family as the springboard of all the above shared values, some Nollywood films package the family with images that somewhat project the family life as, the jungle of antagonism, mutual hatred, cynicism, voodoism, fetishness, betrayal, mistrust and all sorts of inhuman activities. My take is that the images in Nollywood films should serve as a powerful channel that would attract interests to ordinary life of conviviality that characterise the family as a noble and divine institution. Anything short of this, in my own opinion, presents the family in a bad light, and that amounts to a dis-service to our shared values as indicated above. This is because when the heart is diseased the whole body is affected.
Studies have revealed that a people’s life, activity and enterprise are motivated by a people’s cosmology. This means a people’s perception about the universe makes for the basis for the formation of their scales of values. Thus a people’s attitudes are explainable against the backdrop of a people’s cosmology. It suffices to say that the rhythm of African life, especially Nigeria, synchronised with the aforestated, until the Western intellectuals invaded the conceptional scene of the Africans. They, by so doing, introduced into Africa, the “elephantiasis” of dehumanising perspectives about Africans. African thinkers in reaction to this misconception employed story-telling as the means of not only erasing the dehumanising perspective, but to re-write African story. Some scholars believe that it is the said efforts of these African intellectuals that gave birth to Nollywood. In other words, Nollywood industry can be regarded as the product of a society weighed down by the burden of history. This explains the joys and expectations that greeted the entry of Nollywood into the Nigerian social space.
At its inception, the expectation was that Nollywood would right the wrongs done to our values by some Western intellectuals, using the films as the weapon. As it were, values are the basis for the composition of the mindset of a people. It informs the preferences they make as it concerns their attitudes. Based on this, many before now perceived Nollywood as the long awaited platforms for the task to rescue the wombling and weakening nerves of the shared Nigerian socio-cultural values. This task in view, among other things, include, enlightenment, education, and encouragement of interests in the advancement of National pride.
To this end, placing side by side our shared values and the images projected in Nollywood films, exemplified in the image of the family above, my opinion is that images in some Nollywood films constitute a dis-service to our shared values, particularly, following from the fact that images, according to scholars, are generally representations of realities in events and situations.
I make a case for the image projections in Nollywood films to be of service to our shared values. One can strongly argue that the explosion of worrisome and unwholesome behaviours of the youth in the society today is traceable to the dis-servce that is being done to our shared values through images profiled in some Nollywood films.
I therefore solicit that images in Nollywood films should be directed at influencing and inspiring positive actions in the people, especially the up-coming generation of the society. However, this opinion is not targeted at discrediting the efforts of any individual or group. It is rather a call on relevant individual or group, to go back to the drawing board, do some re-fixing, to get it right as far as projection of images to the public through films is concerned for posterity sake.
Nichodemus is a student of CIWA.
Aloefuna Nichodemus
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