Entertainment
Flavour Emerges Ambassador Of Life Beer …As Tuface Becomes First Nigerian Ambassador Of Campari
More beer! More Money!
Flavour has gotten another reason to always visit the bank the more these days, recently, he had a reason to celebrate as he landed an endorsement with Nigerian Breweries as a brand ambassador of Life Beer. Recall that in 2014, he was made the brand ambassador for Guiness Nigeria’s Harp Lager Beer.
Thanks to promoter, Paul O, the CEO of Upfront Booking for helping the ‘Ada Ada’ singer get this deal. Paul is one who gets most credit for helping Nigerian celebrities with their deals. Flavour will be spending two years on this endorsement.
While Flavour continues stacking up good cash, the rumours of him dating Chidinma seem not to be ending anytime soon. Chidinma who was the first female winner of MTN project fame has been on the flavor train for a while now. It started with their duet ‘Ololufe’ last year. In the video they kissed which sparked off rumours that the two were dating.
However, Chidinma always tell us “Flavour is someone that is very, very cool to work with, it’s very easy to work with Flavour. He is really a very nice person, so we are just working basically. There will always be rumours, but hey what am I even trying to defend? Nothing. People will always talk either way.”
In a related development, veteran R&B Singer, 2 Face idibia was announced as the brand ambassador for alcoholic drink, campari, during the Nigeria Entertainment Conference held in Lagos on April 20, 2016.
The Head of Marketing for Brain Munro-Abayomi Ajao, has revealed why the company chose to make 2 Face its brand ambassador. He said “The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors.”
“So, we begin to look at it that why can’t Africa have it’s own Campari ambassador? Why can’t the ambassador come from Nigeria?” So this evening we are pleased to announce to you that from this year 2016, 2 baba is a campari ambassador for Nigeria.
Abayomi also stated that 2 Face personality is reflection of what Champari present, he described the singer as hardworking and as exemplary image of the brand. “We believe that there is a lot of things that 2 Face has that resonate with Campari, 2 baba is a hardworking guy.” Campari is for the man that has worked very hard and has to celebrate.
Spotify yesterday revealed a significant surge in heartbreak song streams in Nigeria during the Valentine’s Day season, with a 626 percent increase between 2022 and 2024.
This was disclosed in a statement issued in Lagos, Nigeria by Spotify’s Head of Music, Sub-Saharan Africa Phiona Okumu.
Okumu said, “Spotify data reveals a surprising trend, a massive surge in heartbreak song streams.
“Nigerians are turning to their playlists to express their emotions, with a staggering 626 per cent overall growth in heartbreak streams from 2022 to 2024.
“This Valentine, the sound of love is accompanied by the sound of heartbreak, and the data shows it’s louder than ever before.”
She said on Valentine’s Day, most surprisingly, male listeners streamed heartbreak songs at a significantly higher rate than female listeners, with a 362 per cent increase compared to 169 per cent among women.
“This could suggest that men resonate with the feeling of heartbreak more and turn to music as a private outlet for processing emotions.
“Whatever the reason, one thing is clear, when love is in the air, so is heartbreak and Nigerian men are pressing play on their pain more than expected.
“While Valentine’s Day is often celebrated with grand gestures, heartbreak is a common theme on Valentine’s Day -more than what’s publicly shown,” she said.
Nigerians will join their counterparts across the world to mark the 2025 Valentine’s today.
Grammy-winning Nigerian singer Temilade Openiyi, popularly known as Tems, has joined MLS side San Diego FC’s ownership group as a club partner.
SDFC announced today that Tems joined the ownership group through her company, The Leading Vibe.
In the process, Tems became the first African woman to be involved in MLS ownership.
“We are delighted that Tems has joined San Diego FC as a club partner,” SDFC chairman Sir Mohamed Mansour said in a statement.
“Tems is a globally significant artist who will help us reach new audiences and spread the word about our unique project, which, of course, has its foundations in sub-Saharan Africa through the unique Right to Dream organisation.”
Reacting to her addition as the latest partner in SDFC’s ownership group, the singer said: “I am thrilled to join San Diego FC’s ownership group and to be part of a club that celebrates creativity, culture, and the power of community.
“Football has a unique way of bringing people together, and I am excited to help build something special in San Diego, a city that thrives on diversity and innovation.”
Fashion and beauty entrepreneur, Toyin Lawani, has claimed she is enduring back pain and that her spine is degenerating.
Lawani revealed this in a video posted on social media last Tuesday.
In the clip, she opened up about her experience with epidural anesthesia, an injection administered to pregnant women in the spine to reduce pain during childbirth.
The mother of three claimed that since receiving the injection, she has not felt like herself.
She accused doctors of not fully informing women about the long-term side effects of epidurals.
According to Lawani, she received the anesthetic injection during the birth of her last two children.
She said, “When you hear ‘epidural,’ run. Doctors tell you about the side effects but do not tell you about the long-term effects on your body. I have about three friends having the same issues that I am having.
“Like, I am just 42, how did I end up with spine issues? I have a degenerating spine. I have implants in my spine. I go paralyzed. I can’t stand for a long time. I can’t even breathe properly sometimes because it affected so many things in my body when I had the surgery.
“They will not tell you because you just want the pain to go away. I have had two epidurals. I had my first as natural birth. The last two were epidural. The last one I had epidural because I had to undergo a surgery and I had no choice.
“See, the pain does not stop. My back is killing me and my spine is degenerating.”