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Nigerian Entertainers With Biggest Endorsement Deals

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Don Jazzy

Don Jazzy

The Nigeria entertainment
industry is filled with loads of talents where music stars and actresses are in serious competition with one another on who makes it to the top or gets the biggest recognition.
Aside pursuing their personal dreams in the industry, they also hope to get supports from corporate bodies which include MTN, Globacom, Etisalat, Airtel, Loya Milk, Konga among others. Amongst the Nigerian entertainers with biggest endorsement deals are:
IYANYA
The Ibibio hiphop singer, Iyanya who won the maiden MTN project fame contest in 2008, has made a lot of money from his jaw dropping endorsement deals with top brands. His endorsement deal with MTN is worth N60m and also has a $350,000 (N57m) endorsement deal with Zinox computers. On October 16, 2013, Iyanya became the new ambassador for solo phones Nigeria, a mobile phone company situated at Computer Village, Ikeja. The one year deal is allegedly worths $220,000 (N35m). In addition, Iyanya got a 2014 Toyota prado from the deal.
P-SQUARE
The hip-hop singing duo has been in the frontline of entertainment in Africa. The star singers, Peter and Paul Okoye known as P-Square have been dominant Globacom ambassadors and these deals have a subject of envy among colleagues.
The music stars are a hardworking set of dancers and singers. P-Square’s deal with the same outfit goes for N140m. One of them Peter Okoye is the face of Olympic Milk deals, swelling their endorsement status.
D’BANJ
The ‘emergency’ crooner D’banj in the year back clinched N100m deal with Telecom giant Globacom. In October 2014, D’banj signed a lucrative endorsement deal worth N50m with Applel Beats by Dre. The Koko master also got his own customised head phones which will be launched in December. He also became ambassador for Ciroc drink in Nigeria along with Banky W, the music star also signed a deal with mobile phones company slot worth N10m and was also given a brand new red porsche car.
GENEVIEVE NNAJI
A breakdown of Genevieve’s multiple endorsements revealed that the delectable Thespian made $100,000 as the brand ambassador of Range Rover Evogue. Interestingly, she was given the option of keeping the posh ride worth over N10m and $50,000 (N82m).
Genevieve was on song again in February 2014, when telecom giant Etisalat signed her to feature on the brand campaign activities specifically assigned the easy flex account. The sweet faced and adorable role interpreter arguably made a whopping N100m.
The polo deal is put in the region of N70m while the Cintron drink rakes about N50m for the actress. Recall she was once face of Lux in Africa which also earned her millions of naira.
DAVIDO
The Aye crooner has deals with MTN pulse and Guiness Nigeria. While the Guiness deal amount is not known, his MTN contract is reported to have made the Omo Baba Olowo N30m plus richer. Also a pepsi ambassador, Davido weeks back signed about N100m deal with the brand. Considering that Davido has a billionaire father, he may not rely on endorsement deals except for a status symbol.
WIZKID
In 2015, Wizkid clinched N120m from Glo on a two year deal which means he will be paid N60m every year. In June he marked his 25 birthday with a renewal of his contract with Pepsi where he was paid $350,000. On October 23, 2013, Wizkid signed an endorsement deal with Guiness for the Guiness world of more concert which also earned him millions of naira.
BANKY W
The R&B singer and E.M.E record label boss Banky W is smiling to the banks with his whopping N100m endorsement deal with Samsung mobile as well as his endorsement with MTN. He is also a brand ambassador of Ciroc, Ultra premium Vodka
DON JAZZY
Don Jazzy has become the face of hip-hop music in Nigeria. The CEO of Mavins records is not only making money from his star studded record label, he also has very lucrative endorsement deals including one with Loya milk where he got nothing less than N50m. His N25m deal with MTN has also been renewed. Don Jazzy is also Samsung, Konga and Johnnie Walker ambassadors thereby summing his endorsement to over N100m.
TIWA/SAVAVE
Tiwa Savage has been involved in many youth empowerment and breast cancer screening projects across Nigeria. Savage helped raise money for an organisation that helped build schools in her home town. In July 2013, Savage signed an endorsement deal with MTN Nigeria reportedly worth N30m. She also signed endorsement deals with Pepsi, Forte Oil and Maggi which has made her the richest female artiste in Nigeria.
OMOTOLA JALADE-EKEINDE
Highly popular Nollywood actress and her second daughter Meriah Ekeinde are now brand ambassadors of knorr owned by Unilever, while Omotola’s daughter was paid N2.4m, Omotola fee was not disclosed, but sources revealed that the deal was worth millions of naira. Also a Scanfrost ambassador Omotola was disclosed to have gulped mouth watering amount of money from the endorsement.
Source: Naj.com

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“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French

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The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.

Participants at the “French Up Your Career” event held in Port Harcourt.

 

Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance

Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.

 

According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.

 

“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”

 

“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.

 

He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.

 

“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked

 

“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said

 

He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.

 

“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in

training teachers and optimizing university programs,” he summed up

 

Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.

 

She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.

 

“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.

 

She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.

 

Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.

 

 

After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.

 

It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.

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I Waited For Wizkid In Bathroom -Tomama

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Popular Nigerian comedienne, Tomama has revealed how she waited for Afrobeats superstar, Wizkid outside the bathroom.
She shared this while recounting her encounter with the singer at a recent event with heavy security.
In a video posted on her Instagram page, Tomama explained that she waited by the bathroom in an attempt to have a one-on-one conversation with Wizkid.
She stated that she positioned herself near the restroom, hoping Wizkid would eventually use it, giving her the perfect opportunity to speak with him.
“Wizkid, I saw you, and I waited for you to pee, but you didn’t even stand up from where you were sitting. You just stayed there. All your crew members standing around got up to go pee. I was standing by the bathroom, waiting for you to come pee so that you would notice me,” she said.

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Mr Macaroni Opens Up On Financial Struggles …Says I Was Defrauded, Slipped Into Debt

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Content creator and actor, Mr Macaroni has opened up about his financial struggles, saying he was both a victim of a scam and a failed investment in 2021.
He revealed that after losing all his savings, he resorted to borrowing to settle pending commitments and slipped into N500 million in debt.
He admitted that he is financially reckless and generous, impacting his financial stability negatively.
In lengthy post shared via his X handle yesterday, Mr Macaroni wrote, “Sometime around 2020/2022, I was a victim of a scam and simultaneously a failed investment that cost me all I had saved at the time. It shook me deeply but I told no one about it. If you know me well enough, you would know I do not like to share my problems. I could be going through the worst and at the same time helping others solve their own problems but I just would never share mine.”
“After I lost all the money I had then, Trouble started when I had to borrow money from different sources to settle all pending commitments and also fulfill certain responsibilities I have always believed were mine to fulfill. I make money in millions so I never thought borrowing money to pay back with interest could ever be a problem. But I got too comfortable and it took me a long time to realise that I was using the money I was earning to pay back interests. Also, my financial recklessness did not help. Please don’t borrow money! But if you must, please be responsible.”
The actor stated that 2024 marked a pivotal moment in his acting career but it was also the most challenging year for him as he faced over half a billion naira in debt.
Mr Macaroni revealed that his frustration grew worse after he was betrayed by someone he considered “a friend and sister.”
He added that with the support of family and friends who stood by him during his trying times, he now “feels better than I have felt in the last three years!”
The comedian stated that he decided to finally share his story to encourage others who are going through challenges.

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