Business
FG Recommits To 2017 Media Digitisation Target
The Federal Government
says it is putting every machinery in motion to ensure that all media outfits in the country go digital by next year.
The Minister of Information, Culture and Tourism, Alhaji Lai Mohammed, said this at a summit organised by the Advertising Practitioners Council of Nigeria (APCON) in Lagos.
The minister represented by Mr Peter Dama, the Director, Press and Public Relations, Federal Ministry of Information and Culture (FMIC), said that the pilot launch had been done in Jos.
The minister said that the National Broadcasting Commission (NBC) had commenced the test-running process and the Federal Government would give its support for its take-off in 2017 in Nigeria.
“This is based on the International Telecommunications Commission’s (ITC) directive that all analogue broadcasting should go digital.
“We have already done the pilot launch in Jos, Plateau, because of the existing facilities they have on ground to support the digitalisation process.
“We intend to roll out to other parts of the country to meet the 2017 deadline, ‘’ he said.
The minister urged other states to put in place facilities that would support the transformation process.
He said that digitalisation was a welcome idea because it would create more jobs and help engage the youths meaningfully in the county.
Also speaking, the Registrar of APCON, Alhaji Garba Kankarofi, said that the summit was organised following the transformation of the global advertising industry and the rapid technological changes.
“The summit will, in the light of the above developments in technology and other various dynamics in the global and local economies, showcase advancements in market communication practices and standards.
“It will also explore the relationship between current and future media platforms as well as examine new business models for today’s marketing communication industry,’’ he said.
Mr Nicholas Vervelde, Chairman, Beer Sectoral Group (BSG), represented by Dr Lanre Olugbogi, the group’s secretary, said that BSG was committed to promoting responsible service among operators and consumers.
“We are aware that while most consumers of beverage alcohol drink responsibly, there are some who drink without restraint, which can present health and safety challenges to themselves and others.
“Therefore, our efforts are geared toward a sound professional practice among members, promoting responsibility among operators and, particularly, consumers toward making sustainable contributions to the socio-economic development of Nigeria, ‘’he said.
Similarly, Mr Benjamin Pius, the Chief Executive Officer, BSP Media International (UK), said that experts in the industry projected that by 2018, advertising spread across Africa would rise to over $25 billion.
Pius said that the escalating growth in the industry would largely be driven by changes in consumer behaviour and technology, presenting its own set of opportunities and challenges.
“Advertisers, media owners, telecom operators and industry regulators do need to make informed decisions to help them address these challenges and take advantage of the new opportunities, ‘’he said.
The Tide reliably informed that the summit was supported by the Broadcasting Organisations of Nigeria (BON), Media Independent Practitioners Association of Nigeria (MIPAN), and Advertisers Association of Nigeria (ADVAN).
MoniePoint Inc. a digital financial firm in Nigeria, has said it is empowering community pharmacists across the country with innovative payment solutions to improve access to drugs.
The financial firm said it had also provided loans for pharmacists under the aegis of the Association of Community Pharmacists of Nigeria (ACPN) to drive healthcare delivery in the country.
MoniePoint in a release titled, “Inside Nigeria’s community pharmacies: How Moniepoint drives healthcare access with payments and funding”, has reaffirmed its commitment to providing digital payment solutions to improve health outcomes in Nigeria.
The release examined how community pharmacies play a crucial role as vital access points for medical care in Nigeria, especially in areas with limited hospital or clinic access.
According to the release, the ACPN National Chairman, Ambrose Igwekwam, highlighted the critical role played by community pharmacies in Nigeria’s healthcare system over the years.
Igwekwam, however, expressed concerns over the challenges confronting the nation’s pharmaceutical industry which he said was hindering access to affordable medicines.
The pharmacist listed poor infrastructural systems, power, transportation, regulatory bottlenecks, importation dependency, and limited research opportunities as major challenges facing the pharmaceutical sector.
He also stressed the need for robust collaborative efforts with institutions like Moniepoint to strengthen the sector.
“As Nigeria continues to grow, improving local pharma manufacturing to meet the demands of this growth presents a key opportunity for us all.
“There is also the African Continental Free Trade Area Agreement, which is expected to boost our industry, especially when we start producing our drugs locally, which will provide the much needed foreign exchange from exports.
“We are also seeing advancements in digital health and technology which would hopefully deepen the practice of e-prescription in Nigeria”, the ACPN boss said.
Corlins Walter
In order to enhance customer service and streamline operations, the Chartered Insurance Institute of Nigeria (CIIN) has called on stakeholders in the insurance industry to embrace Artificial Intelligence (AI).
The President of the institute, Yetunde Ilori, made this call at the 2024 Office Representatives Committee (ORC) Workshop, organised by the institute, with the theme “AI and the Future of the Insurance Industry”, in Lagos.
Ilori at the event, emphasised the importance of AI adoption, noting that it was not a threat to jobs but rather a tool to improve efficiency across the insurance sector.
“It is not about AI taking over our jobs, but about us using AI to simplify processes and give maximum satisfaction to all the customers we serve whether as underwriters, brokers, loss adjusters, or in educating our members”, she said.
The workshop, which brought players in the insurance sector together, aimed to address how AI could be leveraged to transform business processes and improve customer interactions.
The Chairman of the ORC, Monica Nwachukwu, underscored the role of AI in modernising the industry, adding, “AI can automate customer and claims processes, allowing insurers to provide faster and more efficient services to their customers”.
She explained how AI could help extract data from legacy systems, enhancing decision-making processes.
“By integrating AI with APIs, insurers can feed valuable data into AI solutions to improve operations and customer service”, she added.
In his address, the Managing Partner of A4S and Training Heights, Orlando Odejide, stressed the need for companies to align their strategies with future technologies like AI, especially as they prepare for 2025.
“Any organisation that wants to grow into the future must have its strategic plan in place. If your strategy for 2025 is not ready, it should be done by October”, he advised.
He encouraged participants to think critically about how AI could be integrated into their business models to ensure they remain competitive.
“The idea is for you to use this workshop as a platform to think about your organization and how AI can help streamline your processes and improve growth”, Odejide noted.
In order to gain global respect and recognition, the National Space Research and Development Agency (NASRDA) has reaffirmed its determination to pursue its goal in ensuring that Nigeria’s space capabilities are recognised on the world stage.
The agency also reaffirmed its commitment to positioning Nigeria as a key player in the global space economy.
In a statement by the Director of Media and Corporate Communications, Dr. Felix Ale, NASRDA revealed that the Director-General of the agency, Matthew Adepoju, emphasised this during recent engagements at the 79th United Nations General Assembly and the Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA) and Global Alliance Business Association international conference in Michigan, United States.
The statement noted that Adepoju outlined a forward-thinking agenda, stressing the importance of Nigeria’s space programme as a leader in research, exploration, and technological innovation.
“Our goal is to ensure that Nigeria’s space capabilities are recognised on the world stage.
“We must foster collaborations with global space agencies to enhance our satellite capabilities and technological infrastructure”, he stated.
The NASRDA boss said the agency is focusing on enhancing satellite capabilities, expanding international collaborations, and leveraging space science for national development.
He said NASRDA will have no stone unturned in pursuit of excellence, ensuring the agency secures the necessary resources and recognition to propel it forward.
“The relationships we build today will pave the way for tomorrow’s advancements in space science.
“Innovation and progress thrive in an environment built on collaboration and inclusivity”, he stated.
He emphasised that with the support of the government, international partners, and a dedicated team, NASRDA is poised to make significant strides in the evolving global space landscape.
“We are on the brink of a new era for Nigeria’s space agency. Together, we will ensure our nation stands out in the global space economy”, he said.
Corlins Walter