Entertainment
Nigeria’s Music Industry Targets N27bn Revenue By 2020
Nigerian entertainment is projected to generate billions of naira in revenue. Global auditing firm price water house coopers has confirmed what many in the Nigerian music industry have been saying for a couple of years now. Nigerian entertainment-music-in particular is able to generate billions of naira in revenue and create a prosperous ripple effect on our economy.
In their 2016-2020 Entertainment and Media Outlooks PWC noted that the previous half decade has seen unprecedented growth, and predicts that the next four years will even be more momentous for the music industry.
According to the report, the Nigerian music industry was worth $40 million (N11 billion) in 2011 and $47 million N14 billion) in 2015. By 2020 this figure is expected to double to $86 million (27 billion). This growth is as a result of the explosion of digital distribution of music that has reduced traditional piracy – the Alaba Cartel that has held the industry back for so long.
‘Nigeria’s total music revenue is dependent on ringtones and ringback tones; says the report. It goes further to say that by 2020, more than 90 per cent of music sales in Nigeria would be on digital platforms while Smartphone penetration in Nigeria is still at only 30 per cent, that is still a huge figure and it means that close to 54 million Nigerians have access to the internet. That is still more than the entire population of South Africa and places the country at a distant second terms of the potential for growth.
2016 has been particularly good for Nigerian music. Wizkid scored a Drake feature that’s being distributed globally and earned himself a Sony deal in the process, Davido was also signed to Sony and Ayo Jay to RCA, as well as Tiwa Savage getting a ROC Nation management deal.
Spotify yesterday revealed a significant surge in heartbreak song streams in Nigeria during the Valentine’s Day season, with a 626 percent increase between 2022 and 2024.
This was disclosed in a statement issued in Lagos, Nigeria by Spotify’s Head of Music, Sub-Saharan Africa Phiona Okumu.
Okumu said, “Spotify data reveals a surprising trend, a massive surge in heartbreak song streams.
“Nigerians are turning to their playlists to express their emotions, with a staggering 626 per cent overall growth in heartbreak streams from 2022 to 2024.
“This Valentine, the sound of love is accompanied by the sound of heartbreak, and the data shows it’s louder than ever before.”
She said on Valentine’s Day, most surprisingly, male listeners streamed heartbreak songs at a significantly higher rate than female listeners, with a 362 per cent increase compared to 169 per cent among women.
“This could suggest that men resonate with the feeling of heartbreak more and turn to music as a private outlet for processing emotions.
“Whatever the reason, one thing is clear, when love is in the air, so is heartbreak and Nigerian men are pressing play on their pain more than expected.
“While Valentine’s Day is often celebrated with grand gestures, heartbreak is a common theme on Valentine’s Day -more than what’s publicly shown,” she said.
Nigerians will join their counterparts across the world to mark the 2025 Valentine’s today.
Grammy-winning Nigerian singer Temilade Openiyi, popularly known as Tems, has joined MLS side San Diego FC’s ownership group as a club partner.
SDFC announced today that Tems joined the ownership group through her company, The Leading Vibe.
In the process, Tems became the first African woman to be involved in MLS ownership.
“We are delighted that Tems has joined San Diego FC as a club partner,” SDFC chairman Sir Mohamed Mansour said in a statement.
“Tems is a globally significant artist who will help us reach new audiences and spread the word about our unique project, which, of course, has its foundations in sub-Saharan Africa through the unique Right to Dream organisation.”
Reacting to her addition as the latest partner in SDFC’s ownership group, the singer said: “I am thrilled to join San Diego FC’s ownership group and to be part of a club that celebrates creativity, culture, and the power of community.
“Football has a unique way of bringing people together, and I am excited to help build something special in San Diego, a city that thrives on diversity and innovation.”
Fashion and beauty entrepreneur, Toyin Lawani, has claimed she is enduring back pain and that her spine is degenerating.
Lawani revealed this in a video posted on social media last Tuesday.
In the clip, she opened up about her experience with epidural anesthesia, an injection administered to pregnant women in the spine to reduce pain during childbirth.
The mother of three claimed that since receiving the injection, she has not felt like herself.
She accused doctors of not fully informing women about the long-term side effects of epidurals.
According to Lawani, she received the anesthetic injection during the birth of her last two children.
She said, “When you hear ‘epidural,’ run. Doctors tell you about the side effects but do not tell you about the long-term effects on your body. I have about three friends having the same issues that I am having.
“Like, I am just 42, how did I end up with spine issues? I have a degenerating spine. I have implants in my spine. I go paralyzed. I can’t stand for a long time. I can’t even breathe properly sometimes because it affected so many things in my body when I had the surgery.
“They will not tell you because you just want the pain to go away. I have had two epidurals. I had my first as natural birth. The last two were epidural. The last one I had epidural because I had to undergo a surgery and I had no choice.
“See, the pain does not stop. My back is killing me and my spine is degenerating.”