The Chief Medical Director of the University of Port Harcourt Teaching Hospital (UPTH), Prof. Henry Ugboma says the new management of the health facility has begun rebranding measures to reposition the hospital.
Prof. Ugboma made the plans public during a two-day capacity building workshop for its Public Relations Unit, last Tuesday at its Choba Complex.
Speaking through Prof. Princewill Stanley Princewill, the Chief Medical Director said the old days and old ways of doing things were being jettisoned for an effective service delivery.
“Today the hospital is being rebranded. A new kind of vigour with the aim to revamp the image of the hospital has begun. We are starting to remove all grey areas though it has not been easy this past years, a lot is being done to enforce professionalism and improve services at all levels,” he remarked.
He said part of the reforms include repositioning the Public Relations Unit which will serve as an image building structure for the hospital.
Prof Ugboma tasked members of the PR Unit to be committed in their duties, by assuring that all past setbacks were addressed so as to portray the hospital in better light,
The CMD harped on professionalism by staff, urging the participants to utilise knowledge acquired during the training to improve on their performance.
Meanwhile, Special Guest of Honour at the workshop and State Chairman of the Nigerian Institute of Public Relations (NIPR), Elder Paulinus Nsirim has disclosed plans by the body to enforce the code establishing it across different organisations in the state.
Elder Nsirim said by the law establishing the NIPR, every corporate body, both public and private are expected to have a public relations department, and that those working in such departments are to be registered members.
He expressed displeasure that most agencies and corporations had flouted that law by engaging services of quacks as public relations officers.