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It’s Time to Understand the SEO Evolution Curve over the Years
You can’t learn and master SEO within a short period. You will have to be patient. The subject is vast. And the interesting matter is, whenever there’s a change in Google algorithms, SEO trends also change. If you are keen to learn about SEO, you need to invest ample time and energy on the subject.
Right from the inception of SEO, the digital marketers have implemented several online strategies to make sure that their sites would enjoy increased online visibility on the SERP’s. But today, with the growing competition for the market share, it becomes rather complicated for start-up and small-scale businesses to stand in competition with the big business houses and successful online sites. They find it challenging to attract more organic traffic and increase their customer base. However, with the useful options such as paid ads, link building, social media interactions, email marketing and the other, there’s ample help at hand. And all these channels today are supported with other channels like video, image and voice search as well. There’s also artificial intelligence now to add to the list. To know more about this, you can get in touch with Golden Search Advantage.
The one for all and all for one online campaign
The moment SERP got supplemented through link building as well as other initiatives, for generating a considerable amount of significant site traffic; it naturally became evident that merely attracting the online visitors weren’t sufficient. The moment the visitors arrived, they needed to get influenced to spend adequate time to make a purchase, study and fill out necessary forms, respond to a CTA (Call to Action) like submit email id, complete registration, share feedback or download an eBook. The conversion rate optimization is beneficial. It helps in checking those boxes that impacts the online visitors purchasing decision and encourages them in completing a commercial transaction.
Going forward, after a certain point in time the SEO focus started to become all about user experience. It meant that right from the time an online visitor arrives in a site, it is essential for the site to allow smooth site navigation. Also, the content needs to be user-friendly and not verbose. The content should address the customer’s pain points and help in maximizing the leads or sales. Good rankings alone are not sufficient enough to fulfil this target. There are few other tools, such as the PPC (Pay Per Click) ads that can also contribute to making SEO beneficial for a company.
The advent of new search types
Today, the way people make an online search has become essential. It is as crucial as to where they place their online search. The image, voice and video search options are becoming extremely prevalent. It primarily holds true for mobile users. Hence, the conventional campaigns that comprise of the tools mentioned above, will have to incorporate the tools and initiatives mentioned below.
The Significance of Video Search
Today, it is slightly challenging to index a video on Google. There are many ways to maximize your scopes for indexing your videos:
- Make sure you select the correct hosting platform
Choose a platform for your video, based on your objectives. When you do your research ensure that the platform you finally choose comprises of in-depth analytics. It will be required so you can keep track of the evaluation of the objective. A few prominent platforms like YouTube and Wistia contain ways to personalize the entire content, such as alternating the content run-through speed.
Regardless of the platform, a useful video strategy is sharing informative feeds daily. The “how to videos” are best, and they often get a link back to the company site. Ensure that you keep using useful information to customize the content depending on the way customers communicate with the videos. It can help in enhancing the SEO campaigns as well as the site user experience.
- Add in video transcript
Not many people want to make use of headphones and take notes! You need to offer the scope to the online users for downloading a PDF or send an email having the transcript. You can also get the users to sign-up to a form, by making them receive the transcript. It will help in creating a list for assisting other marketing practices, for instance, email marketing. It is also found, that when you place the transcript choice atop the fold, the conversion rates increase.
- Add in a thumbnail
You need to ensure that yours is compelling, customized, relevant, attractive and engaging.
- Add a description and title
Make sure to add description and title! Also, add all the keywords to make the content appealing to read.
- Ensure that the video becomes the page focus
Do you want to ensure that your web page is indexed? If yes, then the concerned page content should be relevant for the video. Furthermore, you also have to get it optimized for better results. Make sure that you reach out to an expert SEO professional or a service agency to get adequate help on this. Being in the business for a long time, they know what’s best for improving your site’s pages.
- Use other SEO initiatives for supplementing
This is an important step because it makes sure that your video gets found in the customer searches.
The functional relevance of voice search
Similar to the manual text searches, the ultimate objective for the voice search optimization is for the voice-activated equipment, which offers good outcome for the users. Hence, the machines will seek relevant and short content to cater to the searchers. Here are a couple of things that you need to remember.
- Make use of the critical long-tail keywords
Such keywords are generally more likely to get indexed instead of the single-word keywords due to the conversational factor present in the voice search.
- Make sure to optimize Google My Business Listing
It is significant information for potential users and it has a chance to maximize your possibilities of getting listed in the SERP depending on the business category or the locality.
- Develop the FAQ pages
It is essential to incorporate the FAQ pages in your corporate site. Such pages easily accommodate the long-tail as well as the conversation keywords, that the voice search bots prefer more. For instance, “Chinese Restaurant” is highly vague. You need to know that a voice search user might ask you, “Alexa, where will I get the best Chinese chicken in Huntington within an hour.” It is essential to cater to these types of queries online.
- You can deploy a well-structured data mark-up
It indicates that you need to use precise schemas. The objective for the optimizers along with content developers is to develop pages that comprise of content snippets. And this could answer the hypothetical questions briefly that the users might ask.
The Advent of Artificial Intelligence
In recent times, the discovery of smart TV’s can identify the choicest titles sources from a film library. A simple line of the film that’s voiced by the user might offer data about the film star cast; mellow the lights in viewers’ room, and provide other options as well.
The world today is opening up new challenges for AI (Artificial Intelligence). How would you or your website interpret this for maximizing customer satisfaction? Alternatively, do you want to strengthen the customer experience? For that, you have the chance to resort to AI to generate customer assistance. You need to select an AI that enables the apps and CRM’s to recognize the tone that the customer has. And this naturally triggers the effective, timely and suitable follow-up actions as well.
It has been observed, that for years SEO has been the root for influencing online searchers to visit specific sites. In addition to foundational SEO there are other secure vertical tools that shouldn’t be left out. It is the support services that have opted-in for aspects like social media, CRO, PPC and the like. Other things to pay attention to here are email marketing and social media engagements. You can also choose to opt-in for the same if you think it’s necessary.
The unified goal of all the above-mentioned initiatives should continue to attain long-term success in online business. Irrespective of the enterprise size, you can get this accomplished simply by first anticipating and then catering to the various user requirements.
Furthermore, you can use online text to voice software to convert all your written text into realistic AI voices. With the help of this tool, you can add voiceovers for your video in different languages.
SEO has always undergone massive change and will keep on doing so. Hence, it is essential to ensure that the users as well as the companies keep in the mind the above aspects. It is essential that you know about the way SEO has progressed so far and envision your SEO success. Once you do that you need to relay the same to your service provider. An expert service provider will consider all these aspects and come up with the best SEO strategy that works for you. When you follow the best practices, the SEO changes for your own company too are going to be productive.
The Managing Director, Shell Nigeria Exploration and Company Limited (SNEPCo), Elohor Aiboni, said Bonga, Nigeria’s first deep-water asset, has recorded major milestones, due to effective leadership, cutting-edge technology, continuous improvement and collaboration with stakeholders.
She noted that since coming on stream in November 2005, Bonga has maintained a track record of production that saw it achieve one-billion-barrel export on February 13, last year.
In her presentation, titled “The Bonga Journey to a Billion Barrels”, at the ongoing 2024 Offshore Technology Conference in Houston, Texas, United States, Aiboni, said: “SNEPCo is grateful for the contributions of all the parties to the Bonga story and we can all be proud of the milestones.
“Bonga has been consistent. In 2014, nine years after coming onstream, it achieved half a billion barrels of crude and doubled it in 2023. We have worked relentlessly to ensure excellent asset management, project and wells delivery and deployment of technology and innovations in our operations”.
According to her, these factors, “coupled with the supportive partnership of the Nigerian National Petroleum Company Limited and our co-venturers – TotalEnergies, EP Nigeria Limited; Nigerian Agip Exploration; and Esso Exploration and Production Nigeria Limited, make Bonga stand out as a world-class investment case”.
She continued that, “SNEPCo also enjoyed the support of the Nigerian Upstream Petroleum Regulatory Commission (NUPRC) and the Nigerian Content Development and Monitoring Board (NCDMB) in the success of Bonga operations”.
Aiboni also listed the challenges of keeping the Bonga Floating Production, Storage and Offloading vessel full as the asset ages and dealing with unexpected developments with subsea wells and equipment.
She said: “SNEPCo responded with a campaign of operational excellence, which among other initiatives, led to the creation of a programme known as the Bonga Business Improvement Plan that continually reviews and identifies improvement initiatives and drives sustainability in operations and upskilling of staff.
“The Bonga success story has been led by Nigerians who have been managing directors of SNEPCo since it was established in 1993, in a deliberate policy by Shell to develop indigenous manpower for deep-water operations in Nigeria.
“Today, some 97percent of the SNEPCo workforce is Nigerian and overall, Bonga has helped to create a new generation of Nigerian deep-water professionals.
“Our vision at SNEPCo remains to be the best deep-water business, powering growth and achieving net zero emissions in line with Shell’s Powering Progress strategy”.
Banks’ borrowings from the Central Bank of Nigeria (CBN) fell month-on-month, (MoM) by 44 percent to N12.16 trillion in April from N21.7 trillion in March.
Analysis of latest data from the CBN shows that the 44percent drop represents the first MoM decline in banks borrowing from since January when it increased by 268.7 percent to N3.6 trillion from N976.29 billion in December 2023.
However, further analysis showed that banks’ deposits in the CBN SDF grew MoM by 118.4 percent to N428.97 billion in April from N196.37 billion in March 2024.
Banks make use of the SLF to access liquidity to run their day-to-day business operations while the Standing Deposit Facility window (SDF) on the other hand, is an overnight deposit facility that allows banks to lodge excess liquidity (money) with the CBN and earn interest.
The decline in banks’ borrowing from SLF may reflect an increase in banking system liquidity and also the decision of the apex bank last year to remove the limit on the remunerable daily placements by banks at the SDF.
According to the CBN Governor, Mr. Olayemi Cardoso, the CBN removed the cap on the remunerable SDF to increase activity in the SDF window and manage liquidity.
A Financial technology expert, Olatunji Akinrinola, has highlighted the exponential growth of the FinTech industry, which according to him, was driven by technological advancements.
Akinrinola made this assertion in a press release recently, where he stressed that the role of technology in driving this exponential growth in the FinTech sector was very outstanding.
According to him, Technology has revolutionised the way financial services are delivered, making them more accessible, efficient, and inclusive.
“Through innovations such as mobile banking, digital payments, and blockchain technology, FinTech companies have been able to reach a larger population and provided them with access to financial services”, he stated.
Akinrinola emphasised the role of technology in enabling financial inclusion, adding: “Technology has democratised access to financial services, particularly in regions with limited banking infrastructure.
“Mobile money platforms and digital wallets have empowered individuals to conduct financial transactions conveniently and securely, without the need for traditional banking services”.
He also underscored the role of Artificial Intelligence (AI) and data analytics in driving innovation within the FinTech industry, noting: “AI-powered algorithms and predictive analytics have revolutionised risk assessment, fraud detection, and customer personalisation in financial services.
“These technologies enable FinTech companies to provide tailored solutions and mitigate risks more effectively, ultimately enhancing the overall customer experience”.
Akinrinola stressed the importance of regulatory frameworks in fostering the growth of the FinTech industry.
“While technology has accelerated the growth of FinTech, it is essential to establish robust regulatory frameworks to ensure consumer protection and maintain market stability. Regulators play a crucial role in balancing innovation with risk management, thereby creating a conducive environment for the sustainable growth of the FinTech sector”, he stated.
Akinrinola underscored the role of technology in driving the exponential growth of the FinTech industry, saying, “Technology has been a game-changer for the FinTech sector, enabling innovation, expanding access to financial services, and driving economic growth.
“As technology continues to evolve, the FinTech industry will undoubtedly play a significant role in shaping the future of financial services ecosystem”.
Corlins Walter