Sports
IAAF Unveils New Name, Logo, Now ‘World Athletics’
The International Association of Athletics Federations (IAAF) has unveiled a new name and logo, ‘World Athletics’, saying it will make the sport more accessible to wider audience.
A statement by the association released to the media in Ilorin, yesterday said that the new name was approved by the IAAF Council at its 217th meeting in Monaco.
“The new name, ‘World Athletics’, builds upon the organisation’s restructuring and governance reform agenda of the past four years to represent a modern, more creative and positive face for the sport.
“The new brand, council agreed, makes the sport more accessible to a wider audience while giving the global governing body the opportunity to more clearly communicate its mission as the leader of the world’s most participatory sport.
“The hope is that our new brand will help attract and engage a new generation of young people to athletics,” said IAAF President, Sebastian Coe.
On his part, IAAF Chief Executive Officer, John Ridgeon, said “we have now created a brand that can come to life in the digital world while reflecting the changing nature of the sport.
“At the same time, we have brought into focus the athletes, the heroes of our sport.
“The IAAF name has been in existence for over 100 years, but it has little understanding or relevance to those outside of athletics.
“The new identity creates a symbol that can stand alone and work with partners and events.”
The new brand will begin its roll out in October after the IAAF World Athletics Championships in Doha, and following Congress’s approval of the change to the federation’s legal name.
The logo design comprised three main elements: ‘W’ of World, which is also a symbol of an athlete’s arms raised in victory; ‘A’ of Athletics, which also represents an athlete’s focus as they prepare for the road ahead.
The third is an arc over both, to represent the entire athletics community coming together.
The logo also includes the sweep of a running track which appears in an upward trajectory, symbolising the desire to continually push beyond limits.
The patterns capture the energy present in all four of athletics’ group disciplines: running, jumping, throwing and walking.
The rebrand process began in January, 2018 when the IAAF invited five global brand and marketing agencies to respond to the brief outlining the rebrand concept.
From those, an internal team selected a short list, which then underwent a consultation process where Member-Federations, partners, athletes and broadcasters, provided feedback before the final version was presented to Council.
England captain Harry Kane netted a hat-trick to guide Bayern Munich to an impressive victory against Stuttgart.
Kane’s goals, plus one from Kingsley Coman, helped Bayern end a three-game winless run in all competitions.
They faced a tough task against a Stuttgart side who sat back and limited their chances, leading Vincent Kompany’s side to enter the break frustrated and with the deadlock unbroken.
Bayern eventually found a way past Stuttgart’s steely defence when Kane drilled a low effort into the bottom corner from around 30 yards out after Joshua Kimmich overturned possession.
Former Nigeria goalkeeper, Dosu Joseph, is full of thanks to God after he miraculously survived another life-threatening automobile accident recent at Kara, along the Lagos-Ibadan Express Way, where a heavy-duty truck ran into his SUV.
Narrating his ordeal, the 51-year-old, who guided Nigeria to gold in the Men’s Football Tournament of the 1996 Olympics in Atlanta, broke the news in a statement on his social media handles on Friday.
“To God be the glory, another death escaped by Grace and Mercy of God. Me and my friend SM were at Enyo Filling Station after Ojodu Berger bus stop to get fuel on Wednesday, October 2, 2024, around 6 p.m. when this MACK truck fully loaded with iron, with registration number LND 470 XX, left the road and crushed my car beyond repairs. Thank God for life,” he stated.
This is the second time the soft-spoken club proprietor will cheat death by a whisker, having been involved in an accident in 1997 that ended his career at 23 and left his spinal cord in bad shape.
He helped Julius Berger win the Nigeria FA Cup in November 1997 shortly a memorable Olympic outing by keeping a clean sheet in the finals against Katsina United. The following year, he was involved in the auto along Ikorodu Road, Lagos, which not only cut his career short but also left him almost paralysed, ending his spell at Serie A club Reggiana.
The former Nigeria international, who also kept goal for Julius Berger FC, said the case has been reported to Isheri Police Station, Ogun State, where the driver is currently detained and the truck also seized.
According to him, the owner of the truck said he can’t fix the badly damaged SUV until after a year.
Ex – Super Eagles of Nigeria, Okwuchukwu Waobikeze has observed that sports development in Nigeria is going down.
According to him, grassroots sports is very important, without it, the administrators cannot get it right. So everybody should key into grassroots sports development, he said.
Waobikeze said this last Wednesday in an interview with sports journalists shortly after the Port Harcourt All Stars Independence football festival (OCTOBERFEST) at the Port Harcourt club, Rivers State.
He explained that for sports administrators to get it right, grassroots development is key. “They should be organising competition at the grassroots level to fish out the young ones for different sporting activities.
“Grassroots sports is very important so the administrators have to go back to the grassroots.
” Sports Development in Nigeria is going down we need to go back to the basics.
“Look at the just concluded Paris Olympics, Nigeria did not win any medal.
” Our football team did not even qualify for the Olympics. We are going down.
” If they should go back to the grassroots, they will get young ones in the games and talents will be developed.
” I started from school games, to youth games before playing for the national team. Now everybody wants to fly board to play professional football and a lot do not know the basics of the game.
” A lot of people did not know the little things about the game, they just want to play. It is not done so,” Waobikeze stated.
Kiadum Edookor
