Sports
IAAF Unveils New Name, Logo, Now ‘World Athletics’
The International Association of Athletics Federations (IAAF) has unveiled a new name and logo, ‘World Athletics’, saying it will make the sport more accessible to wider audience.
A statement by the association released to the media in Ilorin, yesterday said that the new name was approved by the IAAF Council at its 217th meeting in Monaco.
“The new name, ‘World Athletics’, builds upon the organisation’s restructuring and governance reform agenda of the past four years to represent a modern, more creative and positive face for the sport.
“The new brand, council agreed, makes the sport more accessible to a wider audience while giving the global governing body the opportunity to more clearly communicate its mission as the leader of the world’s most participatory sport.
“The hope is that our new brand will help attract and engage a new generation of young people to athletics,” said IAAF President, Sebastian Coe.
On his part, IAAF Chief Executive Officer, John Ridgeon, said “we have now created a brand that can come to life in the digital world while reflecting the changing nature of the sport.
“At the same time, we have brought into focus the athletes, the heroes of our sport.
“The IAAF name has been in existence for over 100 years, but it has little understanding or relevance to those outside of athletics.
“The new identity creates a symbol that can stand alone and work with partners and events.”
The new brand will begin its roll out in October after the IAAF World Athletics Championships in Doha, and following Congress’s approval of the change to the federation’s legal name.
The logo design comprised three main elements: ‘W’ of World, which is also a symbol of an athlete’s arms raised in victory; ‘A’ of Athletics, which also represents an athlete’s focus as they prepare for the road ahead.
The third is an arc over both, to represent the entire athletics community coming together.
The logo also includes the sweep of a running track which appears in an upward trajectory, symbolising the desire to continually push beyond limits.
The patterns capture the energy present in all four of athletics’ group disciplines: running, jumping, throwing and walking.
The rebrand process began in January, 2018 when the IAAF invited five global brand and marketing agencies to respond to the brief outlining the rebrand concept.
From those, an internal team selected a short list, which then underwent a consultation process where Member-Federations, partners, athletes and broadcasters, provided feedback before the final version was presented to Council.
The Nigeria Football Federation has defended the recent quarter-finals draw for the 2025 President Federation Cup, saying it was conducted in line with best global practices.
A member of the NFF Executive Committee Board, George Aluo, stated that criticism over venues for the quarterfinals was unfortunate.
Going by the fixtures released on Saturday by the football body, Abakaliki FC will take on Nasarawa United in Benin, Wikki Tourists will clash with Ikorodu City in Bwari, Abuja, Akwa United and Kwara United will fight it out in Enugu, just as Area 3, Abuja, will host the encounter between Rangers International and Plateau United. All matches are scheduled for May 3rd for the emergence of semifinalists in a leg affair.
However, there have been criticisms over the Ikorodu United vs Wikki Tourist tie billed for Abuja, with a section of the press saying the venue is skewed in favour of the Bauchi team.
Aluo, also the Chairman of the Nigeria National League (NNL), said: “Some of our media men need better education, and newsmen should not be like the fans out there on the streets. In the English FA Cup, it is always a one-legged pairing that can see a club like Arsenal host Manchester United at home”.
A new contract that will see Act Sports Di Oyibo Limited managing the career of Nigerian teqball specialist, Victor Oyemade, has been signed in Lagos.
The deal gives exclusive rights to Act Sports to manage, and exercise power of attorney over issues relating to the player’s welfare as it concerns his transactions, engagement for professional, promotional, sponsorships, endorsements, and exhibition purposes.
In signing the document, both parties also agreed that proper safeguards would be put in place to protect and promote the player’s interest at all times.
Director of Act Sports, Di Oyibo Limited, Pastor Samuel Robinson Oyibo, excited about the deal, said it would benefit both parties in the area of spreading the message of the sport, as well as laying a firm foundation for his new client’s future.
“Teqball is one of the world’s fastest-growing ball sports, and Victor Oyemade is the face of the sport here in Nigeria and Africa. That is why we are excited about this partnership that gives Act Sports official authorisation to manage his career, just as it will lay the foundation for its rapid growth in our country,” Pastor Oyibo said.
Oyemade was no less excited about the deal, saying it would help his growth in the sport.
Coaches of Nigeria’s U-18 and U-20 women’s handball teams have released their final lists of 14 players ahead of the IHF Women’s Trophy Zonal Phase, which will be held in Abidjan, Ivory Coast, that commenced yesterday to end 24th of this month.
The two teams have been training at the Rowe Park Sports Centre, Yaba, Lagos, for close to two weeks and departed for the competition on Thursday.
Coach John Uzor of the national U-18 team has included Omole Joy of Defender Babes and her sister Omole Shola alongside Ojie Princess of Funad Academy alongside right back Faisat Balogun in the mix while Success Duru, Chetachi Ngaodurubie of COAS Babes and Sharon Okonkwo make the cut, amongst other players.
In the U-20 team, Coach Shittu Agboola has largely stuck with the players he has been grooming since their U-18 days. The team is led by Captain Chidera Ogbusimba alongside, her Rima Queens teammates the Samuel Sisters, Amina Mohammed and Joy Peters.
Israel-based Rahima Bello, Kehinde Babatunde of ASPAC HBC of Benin Republic and Esther Mathew, who is also based in Benin Republic, keep their places.
Coach Shittu believes his team will make Nigeria proud just as they did previously at the U-18 level.
“I am really upset that Taiwo Babatunde will not be part of the team for this competition as her school, Yaba College of Technology, insisted that they will not release her for national service because of examinations.
“We did everything humanly possible to secure her release and they didn’t care that it is a national service for the interest of Nigeria and the growth of sports. We have other players who are also students and they got a release from their schools but for no tangible reason, Yabatech refused to release Taiwo despite the fact that we did everything possible to secure her release. It’s sad and I hope the Federal Ministry of Education and the National Sports Commission will work in tandem so that schools will support our goal in making Nigeria proud in sporting events”.
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