Years back women derived pleasure in  being full time house wives, working from one side of their homes to the other all day long.
They laboured in house keeping, sweating to take care of their children, husbands, relatives, homes and other things that mattered to their husbands, without being seen as support or contributing to the upkeep of their homes.
This scenario rubbed off on womanhood as parents found in difficult to train their female children but rather exposed them to trade and contribute to the training of their male siblings, with the strong saying that, “Women’s Education Ends In Kitchen”.
However, things started changing as the likes of Lady Koti and others stood their ground to achieve success in education, business and even politics changing the saying to, “ What A Man Can Do, A Woman Can Do Better.
The latter challenges women to make moves to acquire education, skills and whatever would help them to compete favourably with their male counterparts.
There is now no field where you will not see women taking their places beside their male counterparts at the professional and non-professional levels.
This week’s Small and Medium Enterprises (SMEs) edition, looks at how women are meeting the challenges of combining their duties as house wives with the provision of financial support to their families.
Read on:

To Mrs Beauty Edafinkomi, who deals on Ok children clothing in Mile 1 Market, “it is disastrous for a woman to be full time house wife in this present age. A woman must work to support the family, no matter how small.
“When a wife is not doing anything to support her husband financially, it exposes a man to depression, especially in this harsh economic situation of the country.
“Without support, the man gets angry over little things and most times becomes aggressive when he thinks of house rents, school fees, upkeep, health and other financial pressures facing him without support”.
The children wears dealer reiterated that gone are the days when women sit at home doing only house chores.
Edafinkomi who has been in business for over 20 years now, said that, “majority of people selling in the market are women, adding that her business gives her joy, as well as make her independent.
“When I sit down, check and know that I have been able to survive without begging people for anything, it also helps me to take care of my family, while maintaining my intergrity as a christian”.
On how she has survived over these years, she said it has been the grace of God, hard work, commitment and consistency, adding that, “since President Muhammadu Buhari came into office, the prices of things have been unnecessarily very high due to border closure and other operational policies.
“Some women want to do business but have no capital, so government should help women especially widows by giving them soft loans. This will in turn impact the economy of the country”.

An entrepreneur in the medical industry, who owns Goodcare Medical store, Mrs Goodluck Uchemadu, a nurse by profession, said women are trying these days in business compared to those days when we had many full time house wives.
“Many women are even doing better than men in business. Maybe because of the hardship and challenges in the country.
“I have been in business for eight years now. To be an entrepreneur is good and it gives one confidence even before people who know you are contributing to the upkeep of the family.
“Even if your husband as a millionaire and tells you to sit at home and take care of the children, you can start doing online businesses and be solving some problems instead of asking him for every of your needs”, Uchemadu said.
According to the nurse, being active in business activities also helps one to stay healthy and keep fit, in addition to burning excess fats in the body system.
On the secret of business success, she said many women/men do not separate their business money from the one used for family upkeep, stressing, “there is need to keep records of business transactions. Keep records of your gains, losses, in and outflows of your capital.
She called on government to support business women/men with loans and grants, which she said would result to business expansion, creating more employment that would better the society.

A young mother/entrepreneur, Mrs. Gbenewa Pretty Godfirst, the Chief Executive Officer (CEO) of Pentagon Touch Fashion Home said, “there are so many reasons why some women stay at home. 
“After all, I work from home. Not everyone at home is idle. Gifted women need financial push. Being idle will lead to poverty. And I urge women to get up and work with their hands and relieve their spouse of some burden, so we will have less widows in the society.
“Apart from the challenge of the capital of a standard business, I will say women are putting in more effort in business than men. Most men prefer to die poor doing a white collar job than going into business. Especially those with certificates,”
The CEO, who said she started sewing at the age of seven with needles, noted that skills put food on people’s table, except the lazy ones who want to be begging to survive.
Skills have reduced unemployment “drastically. And I think the government should empower youths financially. 
Mrs. Godfirst, who designs and makes shoes, bags, hangers, caps and more with Ankara materials said, in five years time, “I see God establishing me with the exact picture. He had given me. My products will be in every home in Nigeria”.
She noted that the traditional marriage wears of herself and her husband, even her maids were made by her, adding that finance has been her major handicap from attending fashion festivals.

By: My Business with Lilian Peters

Waiting for white collar jobs after education in Nigeria has driven many into frustration and depression. The  rate of unemployment in the country keeps increasing that it has become very necessary for students to plan ahead of time.
This and other harsh economic situations necessitated The Tide visit some higher institutions to feel the pulse of students on being self-employed and reliant. Excerpts.                
             

The Managing Director of Eddy World Skills, Mr Ihua Anebo Edwin, who is a master degree student from Ignatius Ajuru University of Education, Port Harcourt, Rivers State, said ,”I went into business since 2016, because I came to realise that unemployment is becoming the problem of the day”.
To Edwin, who is studying Home Economics and Tourism Hospitality Management, the need to start early would help him to overcome the problem of the day in the area of being self-employed.
“Instead of waiting for employment after my education, l will employ others to work for me and expand more. My target is for my business to grow more”, he said. 
The MD, who is a fashion designer and also bakes,  however noted that doing business in addition to academic pursuit is never an easy task but takes determination, “when you consider what you want to achieve in the future.
“I will continue with the business even after my education. This is why I work tirelessly to move out from the alarming unemployment list which is affecting the economy of nation”.
He noted that the harsh economic situation, in addition to high cost of things in the market, affects the progress of the business, coupled with the academic pursuit.
 ”Managing the business is a very big issue, sometimes I need to close down the business for academic work so that l will perform well in my examination.
“God has been helping me to meet up my targets. To be an entrepreneur in the university is good and helpful. The big companies we see today started as Small and Medium Enterprises (SMEs)”, he added.

To the Chief Executive Officer(CEO) of Divinity Accessories, Divine Azubuike, who is an Electrical Engineering final year student of Federal Polytechnic Owerri, said doing business in the school gives him joy.
Azubuike said, “I started doing business since 2018, to make my own money and help myself in solving both my problems and other people’s problems”.
The CEO who salls wrist watches, belts,  necklace and other accessories noted that being an entrepreneur in the higher institution makes one to be self reliant, in addition to becoming an employer of labour in the future.
On the effect of the high cost of things in the society, he said the, “ the price of dollars is affecting the business due to the fact that we buy and sell.
“With the value of dollar going so high, our purchasing power is reduced and profit is also affected.
“it is stressful, managing the business and pursuing my academics. Meeting up  is some times difficult, 
“I will love to continue my business as a side hustle except if it becomes bigger and better. My target is to own a large  accessories shop that would employ many people”.
He reiterated that the rate of employment in the country called for students to take proactive measure in preventing depression after their education.
The CEO also advised students to try and do something for themselves, saying that complete dependence on parents makes a student to be lacking and backward.

Another entrepreneur, the Chief Executive Officer (CEO) of Pearl’s Collection, Miss Shalom Ngozi Enyiazu, who deals on fashion said “, My Entrepreneurship ambition started in April, 2020 propelled by the desire to be a bit independent during the lockdown.
Pearl’s Collection CEO, said, “business amongst students has been quite challenging, but good as well. The only problem is that buyers tend to negotiate prices of items well below the selling price and some times you will end up running at losses”.
She said satisfying her customers and facing her education have not been easy, especially with the economic situation in the country.
Enyiazu, who is a level 300 English student of Ambrose Ali University,Ekpoma, Edo State, sells “unisex wears, shoes, sneakers, classic beddings and duvets and also import wears, bags and shoes from turkey and China.
“My target is to have branches at different cities in the nation and I am on the verge of meeting my target” .
On whether she will continue as an entrepreneur after her education, she said she would continue with both her business and career to make ends meet, taking into consideration the poverty that is ravaging the nation.
The CEO also noted that being an entrepreneur removes a person completely from moving up and down looking for white collar jobs after graduation.

My Business with Lilian Peters

The Christmas season is fast approaching. As usual, preparations towards the Yuletide are on top gear. But with the harrowing experience had by many Nigerians this year, will this year’s Christmas celebration be able to measure up to the previous ones in terms of buying and selling?
In this week’s edition of ‘My Business’, our senior correspondent, Lilian Peters, went to town to find answers to this question and these are what she came back with.

A food and vegetable dealer at the Port Harcourt Fruit Garden Market,  Mrs Goodness Halim, said that the level of sales in the market was yet to reflect the season’s sales.
“The demand, this period, is still very low when compared to the previous years when you saw different groups organising end of the year parties.
“There is no money in circulation and we, the dealers, do not even see money to stock our shops with goods. We buy small quantities, which makes it more expensive”, she said.
Mrs Halim attributed the low patronage to the effect of COVID-19, EndSARS protest and the economic recession in the country.
“A carton of sweet corn which cost N2,800 before is now N4,500; a basket of fresh tomatoes before EndSARS cost N2,800, it is now sold at N4,300, while a sachet of tomatoes now sells at N150 as against N50 before now.
“A kilo of carrots which was N200 before is now N400. A five litre of groundnut oil has risen from N4,500 to N5,500”, he said.
She noted that people only picked their daily needs instead of buying in quantity to stock their houses for the season.

Another market dealer in foodstuffs and vegetables, Stella Nwaigwe, noted that the level of sales has never been the same after COVID-19.
She said the purchasing power of the masses had remained low due to the ravaging effect of the shutdown occasioned by Coronavirus pandemic.
Nwaigwe noted that some of the companies that used to buy foodstuffs in bulk had not started operations since the shutdown.
“It is affecting my business. Even the companies that have opened have reduced their purchasing rate. Fast food joints and restaurants are no longer having customers like before”, she stated.
She blamed the high cost of foodstuffs on the levies demanded by Customs, high cost of transportation due to bad road network and increase in the prices of petroleum products.
“If the levies on the goods are reduced, the prices will definitely reduce. Let the leaders of this nation help the poor masses, especially during this Christmas season.
“We cannot compare this year to the previous years. Before now, you would have seen many trucks loaded with bags of rice and other gift items for their clients and customers. We are believing God that we will make season’s sales before the Christmas Day”, she said.

The Managing Director, Megjey Resources, Port Harcourt, Mrs. Mercy Egbichi, said, “2020 is a different year altogether. By this time in the previous years, we were very busy, selling, supplying and replacing our stock as soon they got depleted, but nothing is happening this period”.
She also attributed the lull in economic activities to poor economy in the country, COVID-19 pandemic and the EndSARS protest across the country.
Egbichi noted that many people were passing through difficult times, with some even finding it difficult to feed, not to talk of shopping for the season.
According to her, “Money is not flowing in this country and remember, many people lost their jobs during the Coronavirus period; so what would they use to buy things in the market?
“Another challenge is that things are extremely expensive and the cost is rising on daily basis. Go round the shops in Port Harcourt, you will see that shops are virtually empty”.
Mrs Egbichi, who has a foodstuff shop at Elekahia Market, also lamented the high cost of purchase in the market due to high exchange rate.
“My neighbour went to buy drinks for sales on Monday and came back with her money because the prices were so high. A bag of local rice by this time last year was between N18,000 and N19,000, but now, a bag of Nigerian rice is N26,000. Foreign rice is N38,000.
“A bag of beans is now N40,000 as against N25,000 sold by this period last year. One rubber of iron beans is N1,800. One tuber of yam that cost N600 last year now goes for N1,700, while a carton of tin tomatoes by 48 is sold at N13,000 as against N4,500 the previous year.
“Government at all levels should do something about the situation of the country.
“Those in the North are fully supported by their government in accessing loans and grants, but here, those in charge will even extort money from the poor masses and still use people’s names to get the money for their personal use”, she alleged.