Politics
‘Engage Media On Voters’ Mobilisation, Membership Drive’
The National Institute for Policy and Strategic Studies (NIPSS), Kuru in Plateau, has advised political parties to embrace the use of media, especially social media for voters’ mobilisation and membership drive, ahead of 2023 general elections.
NIPSS Director-General, Brig.-Gen. Chukwuemeka Udaya gave the advice at a workshop on Enhancing Political Parties Visibility in Social and Mainstream Media on Wednesday in Abuja.
Udaya, represented by NIPSS Director of Research, Prof. Pam Dung Sha, described the media, both conventional and social as important instrument for parties in recruiting members and for sharing ideas of national and international importance.
He advised that ahead of 2023 elections, for political parties to cover more ground for mobilisation and engagement of electorate with less resources, they needed to use the media.
He said that only a few political parties were taking advantages of social media in spite of its enormous opportunities for election strategies and voters’ mobilisation in the country.
“It is a truism that the dynamic nature of information communication technology in the global space has brought about a paradigm shift in nearly every facet of human endeavour, and the political process is no exception to this development.
“The media has become a strategic choice of communication for political engagement globally, most especially during election campaigns.
“The role which social media played during the 2015 and 2019 General Elections in Nigeria was remarkable.
“Evidence from baseline studies by the political parties’ leadership and policy development centre of NIPSS in 2018 indicated that most political parties in Nigeria were not very effective in the use of social and mainstream media to enhance their visibility.
“This indeed deprived and are still depriving them of the great opportunity to recruit members as well as adequately engage with the electorates on critical issues of governance and national development.
He described the workshop as part of the ongoing activities by the NIPSS-PPLPDC under EU-SDGN to discuss and address the concern.
Udaya said that the workshop which was organised for national publicity secretaries and ICT/social media desk officers of political parties, was designed as part of efforts to strengthen political parties and the party system in the country.
“The workshop will equip participants with skills and knowledge on the development of content for a functional and interactive website; an effective and vibrant media management units as well as social media platforms such as Facebook, Twitter, Instagram, among others.
“Overall, it will present an opportunity for national publicity secretaries and ICT/social media desk officers of political parties toenhance the visibility of their political parties in the mainstream and social media,” he said.
The National Chairman, Inter-Party Advisory Council (IPAC), Dr Leonard Nzenwa, said that the Independent National Electoral Commission (INEC), political parties, media and security agencies played key roles on how elections were conducted in Nigeria.
He advised parties to be conscious of the fact that while the social media was easy to use and cost effective, it could also be misused especially for fake news.
Nzenwa said while both the social and mainstream media had their challenges, there was need for political parties to balance the usages and contents.
He advised parties to exploit the benefits of social media to sell their manifestos, mobilise voters’ support and things that would help them to win elections.
Nzenwa commended the organisers of the workshop, adding that it was a great opportunity that must be harnessed by political parties.
Senior Election Expert, with European Centre for Electoral Support, Dr Ishiaka Yahaya, said while speaking with newsmen that the workshop was to expose political parties officers to the benefits of using the social media to project their activities and programmes.
“The world is fast changing. We are moving away from traditional media to social media and the political parties which are trying to mobilise members cannot afford to neglect this innprojecting their activities and programmes.”
The Workshop was organised by Political Parties’ Leadership and Policy Development Centre, in collaboration with European Centre for Electoral Suppor, Premium Times Centre for Investigative Journalism and BBC Media Action.
Mr Rhodes-Vivour expressed concern over the development, saying a dangerous precedent was being set.
He said: “What we witnessed at the House of Assembly represents a troubling pattern where might is increasingly valued over right. This forceful seizure of the legislative chambers undermines the very foundations of our democracy and sends a disturbing message about how power is wielded in our state.”
Mr Rhodes-Vivour criticised the ruling party in Lagos, accusing it of systematically promoting thuggery and violence over ideas.
He argued that such actions have eroded public trust in governance and weakened democratic values that should preserve the rule of law.
He said: “For too long, Lagos politics has been defined by intimidation rather than inspiration, by coercion rather than conviction. The ruling party has consistently demonstrated a willingness to use force to have its way notwithstanding the popular will of the people.”
Mr Rhodes-Vivour urged Lagosians to take the current crisis as a wake-up call ahead of future elections, saying voters should prioritise candidates who demonstrate character, competence and compassion regardless of party affiliation.
“The quality of our democracy depends entirely on the quality of individuals we elect to represent us. Lagosians deserve leaders who view public office as a sacred trust rather than a platform for personal aggrandizement”, he said.
In a statement, signed by its spokesman, Mr Chika Adiele, the group warned that the judiciary would be held responsible for any breakdown of law and order in Rivers State.
They expressed shock over the verdict, warning that it could disrupt the peace and development efforts of Governor Siminalayi Fubara.
The statement read in part: “The attention of the pan-Niger Delta Youths Empowerment Forum, under the leadership of Comrade Maobu Nangi Obu, has been drawn to the shocking verdict of the Supreme Court of Nigeria ordering seizure of Rivers State’s allocation. This is nothing short of economic sabotage against Rivers people.
“The apex Niger Delta youths body is dismayed by the infantile antics of anti-democratic forces whose stock in trade is brewing crisis in a bid to topple the people’s Governor. We firmly condemn this judgement as it is against the tenet of the constitution of Nigeria.
“It is an invitation to war and against equity, justice, and fair play. We equally condemn the order nullifying the local government election as reckless and vindictive.
“Unfortunately, the justices of the Supreme Court positioned themselves as a party to the suit rather than impartial arbiters of justice.”
They urged Nigerians to note that the principle of democracy is rooted in sound constitutional pronouncements with a view to establishing justice. “Therefore, any attempt by the enemies of Rivers people to seize power by judicial fiat will be resisted by the Niger Delta youths.
“We cannot be cowed, neither shall we lay in surrender at the altar of political manipulations of rascals. We reiterate boldly, once again, that anyone, no matter how highly placed, will face fierce resistance by the majority of Rivers people,” they said.
Former Senate Minority Leader, Senator Biodun Olujimi, has appealed to Natasha Akpoti-Uduaghan, the senator representing Kogi Central, to withdraw her suit against Senate President Godswill Akpabio.
Speaking during a live television interview on Saturday, Senator Olujimi said she does not want women to “look emotionally unstable”.
On February 20, Senator Akpabio, the senate president, and Senator Akpoti-Uduaghan engaged in a heated debate during plenary over a change in seating arrangements.
On February 25, the senate referred Akpoti-Uduaghan to the committee on Ethics, Privileges, and Public Petitions for disciplinary review.
However, the Kogi senator filed a N100 billion defamation suit against Senator Akpabio over an alleged defamatory statement reportedly made by the senate president’s legislative aide.
Senator Akpoti-Uduaghan later alleged that her trouble in the senate began after she rejected sexual advances from Senator Akpabio.
Reacting to the development, Senator Olujimi said a senator cannot speak outside the assigned seat according to the senate rule.
The former lawmaker said the request of the Kogi senator that her senate probe proceedings should be broadcast live was a “little overboard.”
She added that the clash between the senate president and Akpoti-Uduaghan should not have been escalated, noting that the change in seating arrangements is a normal phenomenon in the red chamber.
The former senate minority leader expressed support for the probe of Senator Akpoti-Uduaghan’s “weighty” allegations against Senator Akpabio.
She said Senator Akpabio is someone who jokes a lot, adding that the senate president usually made fun of everything.
“I want to say that in the 8th and 9th senate, we never had anything like that (referring to the allegations), and Senator Akpabio was one of us.
“They treated us (female senators) with decorum. We did not have anything like that, and I have not heard anything of such from any other of the remaining senators.
“It is tough for me to be able to take that without proper investigation. There should be an investigation.
“He (Akpabio) jokes a lot. He is fond of making little fun out of everything. He loves to make everything light; when you do that, you become very vulnerable.
“I saw all that they (referring to male senators) went through as men when I was there. They were all victimised by people from outside. I had to rescue them all of the time.
“The court case, I want to appeal to her to take the case out of court. We don’t want women to look like they are emotionally unstable.
“We need to also be strong enough to face the men. Going to court against a presiding officer is not on. I know she is hurt, but she needs to handle it in a better way. I think that should get out of court as fast as possible”, Senator Olujimi said.
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