Sports
Nigerian Breweries Supports National Teams
Nigerian Breweries Plc once again deepened its long-standing partnership with the Nigerian Football Federation (NFF), last Thursday, with the announcement of Goldberg Premium Lager Beer and Life Continental Lager Beer, as “The Official Beer of the Super Eagles.” The announcement comes as the brewing giant reaffirmed its commitment to refreshing football fans and providing world-class football experiences.
Special Adviser to the Lagos State Governor on Special Duties and Intergovernmental Relations, Mobolaji Ogunlende commended Nigerian Breweries for their continuous commitment to the beautiful game of football especially locally and at the grassroots level.
“It is commendable that Nigerian Breweries is dedicated not just at the international scene but also show great commitment and support to repositioning football at the local level.
“It is no surprise that this time, they are entering the space with two iconic brands,” he said.
“Nigerian Breweries has chosen to deepen their love for the game as well as the Super Eagles at a time when we are all dedicated to the mission of repositioning our national teams for local and global excellence while building a sustainable football culture for the country,” Hon. Mobolaji added.
“Goldberg and Life lager beers are set to transform the football experience in Nigeria,” said Portfolio Manager, Mainstream Lagers, Nigerian Breweries, Ita Bassey. “This announcement today will extend beyond the game. It allows us to strengthen our bond with consumers and football fans through our shared values. These two brands share values with the game of football and its fans; values such as teamwork, hard work, perseverance, and progress.
“With these two brands, we have the unique opportunity to engage and excite Nigerians using various football assets. It also demonstrates our continued commitment to football in Nigeria at all levels, especially grass root and community football, as well as our support for the communities in which we operate,” Ita Bassey said.
Also commenting, Senior Brand Manager, Life Continental Lager Beer, Aishat Anaekwe, said “We are very excited about the partnership between Nigerian Breweries Plc and the Nigeria Football Federation (NFF). With this partnership we hope to continue celebrating the true Nigerian spirit fuelled by our shared values of brotherhood, culture and progress”.
On his part, Senior Brand Manager, Goldberg Olaoluwa Babalola, assured that Goldberg would continue to live up to its ethos of celebrating hard work and enjoyment.
Hon Dike who spoke with sports journalists shortly after the flag off the 2024 edition of Chairman’s Football Unity Tournament at Botem Tai in Tai LGA, said the tournament is an annual event to promote peace and unity in Tai as well identify budding talents in the area for global competition.
The opening ceremony of the tournament was more like a carnival was witnessed by huge crowd including prominent indigenes of Ogoni Kingdom, sports lovers and people from all works of life.
The LGA boss revealed that special sports committee will be setup in the area to work out modalities to strengthen sports development in Tai.
He advised the participants in the tournament from various wards in the LGA to play the game by the rules and conduct themselves in a peaceful and orderly manner and use the opportunity to showcase their talents.
Hon Dike further disclosed that his administration will also give priority attention to skills development among the youth to enhance their human capacity and promote enterprise development in the area.
Earlier in his address the Chairman of Tai LGA Football Council, Elder Wisdom Gorgor said the annual football competition has been a unifying factor in Tai LGA that need to be sustained to forge more unity and development in the area.
He urged the participants to see the competition as an opportunity to embrace football as a full career and earn sustainable livelihood.
Elder Gorgor who commended the Chairman of Tai LGA, Hon Dike for his visionary leadership and tremendous development achievements recorded in the LGA under his administration, appealled to the Chairman to build a Mini Sports Stadium in the area to promote sporting activities.
The training was held at the Sani Abacha Stadium Indoor Basketball Court in Kano last Saturday.
According to the Vice President and Head of NBA Nigeria, Gbemisola Abudu, the event was part of the league’s commitment to growing broader basketball ecosystem in Nigeria and making the game more accessible across the country.
“Our first Jr. NBA clinic in Kano speaks to our commitment to growing the game in Nigeria and creating more opportunities for boys and girls to learn and play the game,” Abudu said.
“Nigeria has a rich basketball history and abundance of talent, which is evident every time you watch an NBA game. We look forward to continuing to engage with basketball stakeholders, business leaders and members of the community to further the game’s reach and impact on young people around the country,” she added.
The 2024 basketball initiative clinics of NBA Nigeria also included the league’s inaugural Jr. NBA elite camp for 150 boys and age-16 girls held at the American International School in Lagos in July.
Others include the NBA’s building of 1,000 courts in Africa over the next decade, Nigeria’s Festival Coins and Salubata named the top two winning businesses at NBA Africa Triple-Double Accelerator’s inaugural Demo Day in New York City held last September, and the third edition of “NBA Meets Art,” a curated installation celebrating basketball through the lens of Nigerian art and culture as part of West Africa’s premier art fair Art X Lagos, held in November.
Central to this vision is the federation’s investment in capacity building, evident in the just-concluded one-week Level 1 Badminton World Federation (BWF) Coaching Course, which marked a significant milestone for Nigerian badminton.
Held in Abuja, the course brought together 13 young coaches from across Nigeria. The last time such a course was held in the country was in 2017, making this a historic and transformative step.
The training was facilitated by the Badminton Confederation of Africa (BCA) in partnership with the Badminton Federation of Nigeria (BFN) and conducted by Dr. Ahmed Radah, the BCA Development Manager.
Radah, impressed by the talent he witnessed, praised Nigeria’s potential.
“Nigeria is blessed with immense talent and a strong badminton tradition. I believe this country has what it takes to dominate on the global stage,” he remarked.
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