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Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia
Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.
“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.
“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.
Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.
“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.
“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.
On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.
The Chairman of Malumfashi Local Government Council of Katsina State, Maharazu Dayi, has been impeached.
Maharazu Dayi was impeached yesterday by 11 out of 12 councillors, barely two days before the local government elections in the State.
The councillors reportedly took action following allegations of misconduct and poor governance against the chairman after a dispute over the distribution of the council’s Paris Club funds.
The development has sent shock waves across the local government area, especially as the impeached chairman is among those who failed to secure the ticket of the All Progressives Congress (APC) to contest in the forthcoming election.
The Rumuwoji Ultra Modern Market Traders Association, Mile 1, Port Harcourt, has urged the state government to utilise the available spaces within the area to build phase 3 of the Rumuwoji Market in order to solve the ever increasing needs of traders.
The association, which said this at a media briefing in Port Harcourt, also described as a welcomed development the decision by the state Governor to open the phase 2 of the market for business.
According to the association, “We consider it as an answer to the various cries of the people, because he is a man on a mission who is out to place the interest of Rivers people first. It is a dream come true for the first time for the market to be dully allocated and open for business”
Chairman of the association, Hon Godspower Wobo, who briefed the press shortly after a meeting of the association in Port Harcourt, also urged the public to disregard the activities of some persons whose stock in trade is to cause disaffection in the market.
He said the attention of the association was drawn to the activities of some strange fellows who went about misforming the people about situation in the market, stressing that apart from his association, no other group exists in the market except subdiary unions.
Wobo also tasked the reallocation committee to tread with caution so as to avoid being deceived by any group.
According to him, time has come for the state government to engage in robust discussion with aggrieved shop owners who went to court and those who paid monies to the state coffers and issued with allocation certificates for the overall interest of peace.
He also advised the public to deal directly with his association, stressing that the meeting was to review activities for the last year as well as unveil their new Constitution.
Also speaking, former Chairman of the association, Deacon Kenneth Eze urged the Rivers State Governor, Sir Siminalayi Fubara to open the phase 2 of the market, as it is long overdue.
Eze who is the Chairman of the Board of Trustees of the association also urged the public to do business with only the Rumuwoji Ultra Modern Market Traders Association as it is the only union recognised by the traders.
The President of the African Development Bank (AfDB), Akinwunmi Adesina, has debunked reports linking him with the race for Nigeria’s presidency in 2027.
Reacting to the report on his X handle yesterday, following a recent interview with Arise TV, the AfDB boss said his quotes were misrepresented and misinterpreted in several Nigerian media reports.
However, the AfDB president denied the media reports, stating that he never said that he wanted to contest for President.
“A segment of my recent interview on @Arise TV has been both misinterpreted and misrepresented in several Nigerian media outlets. What I said was, “I will be available to serve in any capacity, globally, in Africa, anywhere, including my own country.”
“A listen to the substantive and robust interview, which is available online, will show this to be the case. For clarity and for the record, I did not say that I am running for the office of President of Nigeria,” Adesina said.