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Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia

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Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.

“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.

“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.

Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.

“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.

“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.

On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.

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HYPREP Trains Students On Petroleum Jelly, Liquid Soap Making

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In a bid to meaningfully engage secondary school students in Ogoniland during the Christmas holidays and beyond, the Hydrocarbon Pollution Remediation Project(HYPREP) has trained them on petroleum jelly and liquid soap making.
This is even as the Project has partnered with the National Orientation Agency(NOA) and the National Drug Law Enforcement Agency(NDLEA) to keep the students away from crime and other related social vices during the Yuletide, by giving them pep talks that would put them on their toes during the period.
This came to the fore as HYPREP recently organised an Ogoni Young Men Mentorship programme and life skill workshop with the theme, ‘Career Coaching: Developing The Young Minds’ at Birabi Memorial Grammar School, Bori, headquarters of Khana Local Government Area of Rivers State.
The beneficiaries of the programme are essentially members of environmental clubs in 13 schools in four local government areas of Khana, Gokana, Tai and Eleme.
At the event, both NOA and NDLEA gave career talks to the students, aimed at keeping them off social vices like drug abuse and addiction as well as negative peer influences through out the Christmas holidays and beyond.
Speaking at the event, the Project Coordinator of HYPREP, Prof NeinibariniZabbey said the Project deemed it necessary to invite the National Orientation Agency and the National Drug Law Enforcement Agency(NDLEA) to speak to the students in order to shield them from negative peer influences as they are preparing to go for the Christmas holidays.
He explained that the workshop would enable the students to know when the signs of the negative peer influences start coming.
Zabbey, who was represented at the occasion by HYPREP’s Head of Sustainable Livelihood, Mrs Josephine Nzidee, said the Project is not only going to train the beneficiaries but also give them the tools and skills that would grow them in the future so that they would start making money for themselves.
Also addressing the students, the Rivers State Coordinator of the National Orientation Agency(NOA), Mr Young Ayo-Tamuno expressed delight for meeting young minds, to discuss issues on values, describing it as a great opportunity.
He noted that there are seven values which constitute the role and commitment of the government towards the citizenry and another seven core values which constitute the code for the citizens.
While commending HYPREP for organising the event, Ayo-Tamuno said team work is key to making Nigeria a better place for all, as both the government and the citizens have their respective roles to play, with each staying committed and focused.
The Chief Programme Officer of NOA, Mr Henry Ayede was the one who actually mounted the rostrum and drilled the students on the seven core values embodied in the National Value Charter for citizens, and stressed the need for them to imbibe them and put them to practice as they grow up.
Ayede listed the values to include discipline, duty of care, leadership, tolerance and respect, transparency, environmental awareness and resilience.
He also underscored the need for the students to imbibe the spirit of hard work and dignity of labour, contending that while hard work and dedication contribute to success, every job can contribute to national development.
According to him, dignity in labour is the foundation of success.
On his part, Mr Bill Ebiokpo of the Media/ Advocacy Unit of NDLEA, who represented the Bori Area Commander of the agency, advised the students to guard against drug abuse and addiction, which he said have far reaching consequences.
The Principal of the Senior Secondary of Birabi Memorial Grammar School, Barrister Bob Agbozi thanked HYPREP for organising the programme, which he said enriched his knowledge and that of the students on the core values guiding the society, saying inculcating such values in young people and teaching them practical skills have contributed immensely to the greatness of advanced countries and even countries like Rwanda in Africa.
He noted that the career coaching would change the behavioral pattern of the students particularly during the Yuletide.
He also thanked NOA for the career talks and urged it to replicate the programme in other places, not only in schools but also in market places.
The training of the students on petroleum jelly and liquid soap making was anchored by an expert, MrsLekpa Abel, with HYPREP workers lending a helping hand.
It was, indeed, a practical session with the students, who came face to face with the production materials of the products.

Donatus Ebi

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Community Organises Civic Reception For LG Boss

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It was celebration galore as the people of Isu Community in Etche Local Government Area of River State held a civic reception in honour of the Council Chairman, Dr Uzodinma Nwafor .
The epoch- making ceremony which took place recently at the community ancestral home saw the attendance of the political class, the clergy, opinion leaders, the academia, youths, women, elders and chiefs gather to honour their brand new chairman.
In his remarks, the Chairman of Etche Local Government Council, Dr Uzodinma Nwafor expressed gratitude to the people for according him such honour, saying it shows their unwavering support to the development of Etche.
Nwafor announced the readiness of his administration to embark on electrification of Ozuzu clan including Isu community.
The Etche council boss also said the market at Isu will be reconstructed to improve the economic life of the people.
He revealed that the two projects will commence in January as efforts are on to mobilise the contractors.
Nwafor told the mammoth crowd that his major concern remains, peace and unity of the entire Etche, saying security of lives and property remains top on his agenda as no meaningful development can thrive in an atmosphere of violence.
He urged parents to encourage their wards and children to refrain from violence and embrace peace.  “Let us allow Etche to be at peace .Don’t allow any body to use you set Etche ablaze. Parents advise your children to stay away from crime .We must stay in peace and unity.  Our children must shun violence ,it can’t take us anywhere as a people ,” he declared.
He thanked the people for their support as well thank their son, former commissioner for Energy ,Okey Amadi for being a Pilar of his political sojourne.
Earlier, the Isu opinion leader and Principal, Community Secondary School, Mgbosomini in Obio/ Akpor Local Government Area, Mr Chijioke Amadi said the honour done Etche chairman was a collective division of his people.
Amadi described the council boss as an illustrious son who has contributed immensely to the wellbeing of the community.
He declared that his community and the entire Etche will keep supporting him because he is doing well.
Amadi urged the people to keep praying for him and the Rivers State Governor to succeed in delivering dividends of democracy.

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Senate  Summons Wike Over Demolition Of Houses …Set To Investigate  FCDA Activities 

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Senate has set up an adhoc committee to investigate the demolition of buildings in the Federal Capital Territory, FCT by the Federal Capital Development Authority, FCDA, just as it summoned the Minister of FCT, Nyesom Wike, to appear before it to explain the reasons behind the demolitions, which have left many residents stranded
The resolutions followed a motion by Senator Ireti Kingibe ( FCT), who expressed concern over the illegal demolition of structures in the nation’s capital and called for an immediate stop to further demolitions.
The Red Chamber particularly ordered the FCDA to halt ongoing demolitions of property in the Territory within the next two weeks pending the report of its adhoc committee constituted to probe the issue.
The adhoc committee, to be chaired by the Deputy Senate President, Senator Barau Jibrin, has the Deputy Senate Leader, Senator Lola Ashiru; Chief Whip of the Senate, Senator Tahir Monguno, Senator Yahaya Abdullahi, Senator Sahabi Ya’u, Senator Victor Umeh, Senator Jimoh Ibrahim, Senator Idiat Adebule and Senator Jarigbe Agom Jarigbe, as members.
The Senate President, Senator Godswill Akpabio, who announced the composition of the committee, gave it two weeks to submit its report.
Akpabio while reading the resolution of the Senate, said: “The Senate urges the Federal Capital Development Authority (FCDA) to stop further demolitions of structures, except those ordered by courts of competent jurisdictions, until the adhoc committee constituted by the Senate to ascertain the propriety or otherwise of the exercise concludes its investigation and interface with the FCT administration within the next two weeks.”
Kingibe in her lead debate said that in recent times, the demolition exercise in the FCT was no longer based on reasons that necessitated the demolition.
She urged the Senate to be further concerned that the current demolition in the FCT was not in line with due process of court orders to demolish.
“As such, a cross section of individuals had suffered untold hardships occasioned by massive demolition, which has led to a loss of properties worth billions of naira.
“Also concerned that at the moment, an estate by name, Messrs Paulosa, for which late Colonel Paul Osakpawan Ogbebor is the chairman, is currently under revocation and demolition. And from reliable information, the said plot of land was allocated to him in 1984 with requisite title document.
“And further concerned that the owner of this estate was a patriotic Nigerian who served the nation meritoriously and one of the first intakes of the Nigerian Defence Academy, Kaduna, with registration Number 001,” Kingibe said.
She urged the Senate to accordingly resolve to urge the FCT administration to halt the ongoing revocation and demolition of the said property, “as it does not fall within the purview of the reasons for the massive demolition being carried by the FCDA.”
Senator Kingibe also advocated thatall demolitions should follow due process while the Senate set up a committee to investigate the matters arising from the demolition.
However, Senator Sunday Karimi ( Kogi West) in his contribution said the Senate needs to hear from the Minister of FCT, Nyesom Wike, before ordering a halt to the demolitions.
“If you look at this motion, the presenter said, a specific land allocation was mentioned belonging to one Paul Ogbebor.
“We don’t know anything about this thing and we are just coming because of this to tell the minister to stop?
“There is need to investigate this matter before giving any directive. We must hear from the minister. But we have to hear before we say stop demolition.
“Let’s hear from the Minister. You cannot shave a man’s head at his back. We need to hear from the Minister,” Karimi said.
The Chairman Senate Committee on Judiciary, Human Rights and Legal Matters, Senator Adeniyi Adegbonmire (Ondo Central), however disagreed with Karimi, saying that the request that the Senate should call on the FCT minister to halt further demolitions was in order.
He said: “Mr. President, with respect I disagree with Mr. Karimi. I think we need to be fair to everyone. There is before us an allegation that says certain steps are to be taken which will culminate in demolition. Are we saying that we should allow the place to be demolished while we are trying to look into it?”
In his response, the Senate President, Godswill Akpabio agreed with the chairman Senate Committee on Judiciary and Legal Matters, saying “my thought is in line with yours. If we just say, continue the demolition, and then we start investigation, what are we then investigating?”
He, thereafter, read the resolution of the Senate calling on the FCT Minister to halt further demolitions of property in the FCT pending the investigative report of its adhoc committee chaired by the Deputy Senate President.

 

Nneka Amaechi-Nnadi

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