Entertainment
OJ Spinall Becomes Smirnoff Ambassador For Nigeria
Smirnoff, the iconic pre
mium spirit brand from the stables of Diageo Nigeria Plc has announced the signing of OJ Spinall as its brand ambassador.
The signing of the ace DJ took place at the Head-Quarters of Guinness Nigeria in Lagos as part of the brand’s activities to further entrench the brand among its esteemed consumers.
It will be recalled that Smirnoff, renowned as the world’s number one party brand recently launched a new variant labeled Smirnoff Guarana at a thrilling Double Side party that took place at the Auto-Max Car care shop in Oregun, the first of its kind to happen in Nigeria.
Speaking at the signing ceremony, Ms. Liz Ashdown, the Head-Marketing, Spirits and RTO, Guinness Nigeria Plc explained the rationale behind the choice of OJ Spinall as
its brand ambassador in Nigeria.
“Smirnoff is recognized worldwide as the world premium vodka drink and also the world’s most renowned party brand where high energy parties are occasioned.
The party experience gets more exciting when you have the right kind of music. DJ Spinall has demonstrated over time that he understands the essence of excitement as far as parties and gatherings are concerned.
The official unveil of DJ Spinall as the Smirnoff Brand Ambassador later took place at \ the Industry Nite that held at the Spice Route. It was a thrilling and energetic party that witnessed the best of disc jockeying from “The CAP” himself. Guests at the party were not disappointed at the choice of OJ Spinall as Brand Ambassador by Smirnoff as the entertainment lasted through the evening.
Performances from front line artistes: Mr. Incredible M.I, Wande Coal, Burna Boy and Iyanya added glam to the event as the guests were left asking for more.
As usual with Smirnoff, consumers across Nigeria should get set for one of the best “tours across major cities. It promises to excite consumers and redefine night life in Nigeria as Smirnoff and DJ Spinall visits the various cities, unleashing the best of grooves available at its #doubleside parties from July through December 2015.
DJ Spinall is an Electrical Engineer. An international disc jockey, DJ Spinall has over a decade of experience as a DJ. The CAP is a member of the coalition of Nigerian DJs Worldwide (NDJs). He is also currently the official DJ for Channel O Africa, Beat FM Radio Station, Wande Coal amongst others. He has also been involved with Africa’s top Pop singer, 2face Idibia.
Spotify yesterday revealed a significant surge in heartbreak song streams in Nigeria during the Valentine’s Day season, with a 626 percent increase between 2022 and 2024.
This was disclosed in a statement issued in Lagos, Nigeria by Spotify’s Head of Music, Sub-Saharan Africa Phiona Okumu.
Okumu said, “Spotify data reveals a surprising trend, a massive surge in heartbreak song streams.
“Nigerians are turning to their playlists to express their emotions, with a staggering 626 per cent overall growth in heartbreak streams from 2022 to 2024.
“This Valentine, the sound of love is accompanied by the sound of heartbreak, and the data shows it’s louder than ever before.”
She said on Valentine’s Day, most surprisingly, male listeners streamed heartbreak songs at a significantly higher rate than female listeners, with a 362 per cent increase compared to 169 per cent among women.
“This could suggest that men resonate with the feeling of heartbreak more and turn to music as a private outlet for processing emotions.
“Whatever the reason, one thing is clear, when love is in the air, so is heartbreak and Nigerian men are pressing play on their pain more than expected.
“While Valentine’s Day is often celebrated with grand gestures, heartbreak is a common theme on Valentine’s Day -more than what’s publicly shown,” she said.
Nigerians will join their counterparts across the world to mark the 2025 Valentine’s today.
Grammy-winning Nigerian singer Temilade Openiyi, popularly known as Tems, has joined MLS side San Diego FC’s ownership group as a club partner.
SDFC announced today that Tems joined the ownership group through her company, The Leading Vibe.
In the process, Tems became the first African woman to be involved in MLS ownership.
“We are delighted that Tems has joined San Diego FC as a club partner,” SDFC chairman Sir Mohamed Mansour said in a statement.
“Tems is a globally significant artist who will help us reach new audiences and spread the word about our unique project, which, of course, has its foundations in sub-Saharan Africa through the unique Right to Dream organisation.”
Reacting to her addition as the latest partner in SDFC’s ownership group, the singer said: “I am thrilled to join San Diego FC’s ownership group and to be part of a club that celebrates creativity, culture, and the power of community.
“Football has a unique way of bringing people together, and I am excited to help build something special in San Diego, a city that thrives on diversity and innovation.”
Fashion and beauty entrepreneur, Toyin Lawani, has claimed she is enduring back pain and that her spine is degenerating.
Lawani revealed this in a video posted on social media last Tuesday.
In the clip, she opened up about her experience with epidural anesthesia, an injection administered to pregnant women in the spine to reduce pain during childbirth.
The mother of three claimed that since receiving the injection, she has not felt like herself.
She accused doctors of not fully informing women about the long-term side effects of epidurals.
According to Lawani, she received the anesthetic injection during the birth of her last two children.
She said, “When you hear ‘epidural,’ run. Doctors tell you about the side effects but do not tell you about the long-term effects on your body. I have about three friends having the same issues that I am having.
“Like, I am just 42, how did I end up with spine issues? I have a degenerating spine. I have implants in my spine. I go paralyzed. I can’t stand for a long time. I can’t even breathe properly sometimes because it affected so many things in my body when I had the surgery.
“They will not tell you because you just want the pain to go away. I have had two epidurals. I had my first as natural birth. The last two were epidural. The last one I had epidural because I had to undergo a surgery and I had no choice.
“See, the pain does not stop. My back is killing me and my spine is degenerating.”