Entertainment
How Nollywood Dominates Int’l Film Festival
From million-dollar budgets to Netflix partnerships , Nigeria’s film industry, Nollywood, has burgeoned in the past decade. Nollywood films have dominated international film festivals, making the industry a creative force to be reckoned with.
But with more movies being made abroad, funded by foreign investors or directed by Africans in the diaspora, it’s no wonder there’s a growing debate in and outside the industry on what exactly counts as a Nollywood movie today.
“It’s not a term that’s as simply defined,” said 31-year-old Nigerian-American filmmaker, Faraday Okoro . “One person’s criteria may be different from the next.”
Okoro is the writer and director of the heist thriller, Nigerian Prince, the first movie to win the AT&T/Tribeca “Untold Stories” initiative, an inclusive film programme run by AT&T and the Tribeca Film Institute that helps diverse filmmakers and awards $1 million in funding to the winning script.
Nigerian Prince with its diasporan lens and plot about the notorious 419 phenomena, particularly the popular email scam that targets Westerners, represents an emerging crop of movies that are expanding the scope and definition of the Nollywood film. For Okoro, the movie, like him, has a dual citizenship because despite its foreign funding, Nigerian Prince was set mainly in Lagos with a majority Nollywood cast, except for its leading stars, the African-American Antonio Bell who plays a Nigerian-American, Eze, and the Nigerian-American, Chinaza Uche.
In the past, the term Nollywood did not just refer to a direct-to-video filmmaking industry but also the guerilla filmmaking process where movies were made with any tools available. Nollywood has since matured into a million-dollar industry. It is today featuring both the low-budget movies that paved the way for its success and high-budget ones, made locally and abroad, that signal its future.
And that future is looking increasingly bright owing to the growth of Nollywood’s two sizable markets: Africans on the continent and Africans in the diaspora, with the latter wielding more economic power than the former on a per capita basis, especially as more Africans migrate to the West. The diaspora’s financial clout is evident in their high remittances back to the continent , estimated at $37.8 billion in 2017. And the rising appetite among Africans back home can be seen in investments in movie theatres and calls for more.
Nollywood was built on the idea of Nigerians telling Nigerian stories for Nigerians, and that broadened to storytelling by Africans for Africans as Nollywood collaborated with and recruited talents from other parts of the continent. As such, through its filmmaking process and range of stories, the industry has long reflected the live experiences of its audience, thus necessitating its wider definition today.
One particular trait that is endemic to the industry is the Nigerian entrepreneurial spirit and that is seen in the evolution of distribution channels from the inexpensive VHS tapes and players to movies on low grade video-CDs and now to streaming platforms such as irokotv, SceneOneTV, Netflix and YouTube; all of which allow Africans in the diaspora with better internet connectivity to access them.
For this fast-adapting industry, evolution is also about responding to the demands and realities of globalisation as the industry sets its distribution sights beyond the West, seizing opportunities wherever they rise. China-based Pay-TV operator StarTimes, for instance, is working with movie distributors in China to export Nollywood content to the Chinese market.
“Nollywood isn’t looking into getting into Hollywood. They’re more interested in their work getting beyond the shores of Nigeria…and to get some monies back for the industry,” explains Shaibu Husseini, a Nigerian Nollywood film critic and jury member of the African Movie Academy Awards.
Contrary to other film critics who see the emergence of high-quality cinema from Nigeria as a deviation from an old “stigmatized” Nollywood or the rise of a “new Nollywood,” Husseini asserts it is simply an inevitable evolution with the times as the idea of Nollywood grows into an umbrella term for films produced by Nigerians.
Husseini says an entirely Nollywood film is a movie by a Nigeria-based filmmaker, produced and shot on the continent with a relatable narrative, predominantly Nigerian cast and local/industry-driven funding.
Nonetheless, films like Nigerian Prince by diaspora-based Nigerians will still get due recognition back home. Africa-based awards like AMAA have special categories for diaspora films and storytellers. This addresses any concerns from domestic filmmakers regarding competing with non-local players in the industry on an uneven playing field.
Entertainment
“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French
The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.
Participants at the “French Up Your Career” event held in Port Harcourt.
Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance
Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.
According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.
“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”
“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.
He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.
“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked
“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said
He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.
“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in
training teachers and optimizing university programs,” he summed up
Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.
She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.
“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.
She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.
Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.
After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.
It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.
Popular Nigerian comedienne, Tomama has revealed how she waited for Afrobeats superstar, Wizkid outside the bathroom.
She shared this while recounting her encounter with the singer at a recent event with heavy security.
In a video posted on her Instagram page, Tomama explained that she waited by the bathroom in an attempt to have a one-on-one conversation with Wizkid.
She stated that she positioned herself near the restroom, hoping Wizkid would eventually use it, giving her the perfect opportunity to speak with him.
“Wizkid, I saw you, and I waited for you to pee, but you didn’t even stand up from where you were sitting. You just stayed there. All your crew members standing around got up to go pee. I was standing by the bathroom, waiting for you to come pee so that you would notice me,” she said.
Content creator and actor, Mr Macaroni has opened up about his financial struggles, saying he was both a victim of a scam and a failed investment in 2021.
He revealed that after losing all his savings, he resorted to borrowing to settle pending commitments and slipped into N500 million in debt.
He admitted that he is financially reckless and generous, impacting his financial stability negatively.
In lengthy post shared via his X handle yesterday, Mr Macaroni wrote, “Sometime around 2020/2022, I was a victim of a scam and simultaneously a failed investment that cost me all I had saved at the time. It shook me deeply but I told no one about it. If you know me well enough, you would know I do not like to share my problems. I could be going through the worst and at the same time helping others solve their own problems but I just would never share mine.”
“After I lost all the money I had then, Trouble started when I had to borrow money from different sources to settle all pending commitments and also fulfill certain responsibilities I have always believed were mine to fulfill. I make money in millions so I never thought borrowing money to pay back with interest could ever be a problem. But I got too comfortable and it took me a long time to realise that I was using the money I was earning to pay back interests. Also, my financial recklessness did not help. Please don’t borrow money! But if you must, please be responsible.”
The actor stated that 2024 marked a pivotal moment in his acting career but it was also the most challenging year for him as he faced over half a billion naira in debt.
Mr Macaroni revealed that his frustration grew worse after he was betrayed by someone he considered “a friend and sister.”
He added that with the support of family and friends who stood by him during his trying times, he now “feels better than I have felt in the last three years!”
The comedian stated that he decided to finally share his story to encourage others who are going through challenges.