Entertainment
Building Your Music Brand with SoundCloud

Promoting music today is a totally different ball game from what it was in the past. Previously, it was practically unthinkable for your music to be heard and become a hit if you did not have the backing of a major record label.
This was mainly because you required massive financial backing to enable you to get radio time, television slots, headline at concerts of already popular artists, go on road tours and more. This was something that was not possible for most artists back then.
Interestingly, the music industry was among the first to be hit by the changes brought on by the internet even before other industries began to experience massive disruptions. We can see this in this article here. The status quo had already been disrupted in the entertainment industry, resulting in a proliferation of what we now know as indie labels and independent artists.
One of the major tools that has made it possible for these indie artists to achieve fame and fortune even without the backing of any major record label is music streaming platforms. These platforms allow independent artists to build their fan base on the internet, sharing their songs and receiving likes, followership, shares and collaborations which all result in increased visibility.
With increased visibility comes increased demand for their songs which results in increased song sales, concert ticket sales, merchandise sales and other opportunities. In fact, a lot of them even get pickup by one of the major labels because they’ve shown that they have what it takes to make it in the entertainment world.
There are currently a number of these kinds of platforms, but we will be focusing on one and that is SoundCloud.
What is SoundCloud?
This is an online music sharing, streaming and distribution platform. Here, musicians and podcasters alike can upload their content, making it available for access by a huge audience. These uploads can be listened to, downloaded, shared, commented on, liked and reposted.
This platform offers independent musicians a great opportunity to bring their sound and music to the world without spending an arm and a leg. Everyone on the platform has equal access to the many platform users, so this levels the playing field for all.
Why Should I Choose SoundCloud?
There are a number of benefits that this platform offers. These benefits can be broken into two parts. There is the issue of convenience of use and the second issue which has to do with statistics. You can read about the convenience that the platform offers here: . We will however focus on the stats in this article.
Entertainment has always been about numbers. How many ears will hear it? How many eyeballs will view it? etc.So, in this regard, what does this platform offers? Let’s quickly enumerate a few of them right here.
User Base
A lot of different people use this platform. Some simply come to listen to music that have been uploaded while some others upload their music and also listen to music uploaded by others. SoundCloud currently has over 76 million users who come to the site for one reason or another each month.
The site also has about 20 million musicians who are registered on this site. Having such a huge community of artists, covering practically every known music genre means that collaboration is very easy.
Reach
Every month, content from the site reaches over 175 million people from around 190 countries of the world. These are 175 million folks that your music can potentially reach it you know how to go about it. That’s really huge.
Music Uploads
This year, SoundCloud announced that it had hit its 200th music upload. This makes it the streaming platform with the most uploads. You can read about it in this blog post. This should tell you that there is something about the platform that has warranted such a huge following.
How Do I Get SoundCloud to Work for Me?
All of the stats we have listed above will not profit you much if you do not know how to make the most of the platform. We will therefore dedicate the remaining part of this article to explaining a few ways in which you can get the most from this platform
Your Profile
It all begins with your profile. This is not something you treat carelessly. Put some thought into what you write here, understanding that it should be something that will pull people in to listen to your work.
Your Images
This is another very important thing to note. Your profile image as well as your album arts should be very attractive. People will see this before clicking to listen to your song. If the image is not attractive, the chances of getting them to listen to your song will be lower.
Quality of Music
No matter how wonderful your profile and images are, if a person listens to your music and it is horrible, what you will achieve will be negative publicity. It is therefore important to understand that you must ensure you do a good job before trying to promote it.
Proper Tagging
Tagging is very important when it comes to campaigns online. This is not just something you do for fun. It has to be strategic. You may want to read about it in this article. Properly tagging your work makes it easy for the right people to find it.
If you are a pop artist, tagging your song as pop and also using other related tags will ensure that pop lovers and other pop artists can find you easily. This is very important.
Offer Previews or Free Downloads
This is especially important for very new artists. You should consider offering free downloads so people can really feel your music. As you get more popular, you can begin to offer short previews of your new tracks. These will act as teasers that will get people interested in listening to the whole thing.
Be Active
It is important that you do not just upload your music and then fold your hands. You need to be active on the platform. Listen to music by other similar artists. Make comments on their work, reposts some, reach out and try to establish some relationships. Doing this will organically attract more people to come check out your page and what you have to offer.
Collaborate with Other Artists
Following from the point above, collaborating with fellow artists on the platform can help build your brand. When two artists come together to do a track, they could easily be bringing their respective fan bases together to support both of them. This becomes more for each person.
Pay for Promotion
While you do all of the above, something else you should really consider is paying to have your music promoted. SoundCloud promotion offers could come in different forms. You could decide to buy SoundCloud reposts, followers, likes, comments etc.
There are companies that offer these services. If for example you pay for 1000 reposts, these will be delivered to you over a specific period. Same goes for likes, comments and followers. This is most certainly a good strategy to adopt if you really want to speed things up nicely.
Conclusion
There is a lot that SoundCloud has to offer you. Carefully take advantage of its many features and with a little help, you may find yourself the next big sensation to have come out of the social media space.
Entertainment
“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French

The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.
Participants at the “French Up Your Career” event held in Port Harcourt.
Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance
Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.
According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.
“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”
“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.
He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.
“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked
“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said
He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.
“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in
training teachers and optimizing university programs,” he summed up
Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.
She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.
“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.
She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.
Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.
After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.
It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.
Entertainment
I Waited For Wizkid In Bathroom -Tomama
Popular Nigerian comedienne, Tomama has revealed how she waited for Afrobeats superstar, Wizkid outside the bathroom.
She shared this while recounting her encounter with the singer at a recent event with heavy security.
In a video posted on her Instagram page, Tomama explained that she waited by the bathroom in an attempt to have a one-on-one conversation with Wizkid.
She stated that she positioned herself near the restroom, hoping Wizkid would eventually use it, giving her the perfect opportunity to speak with him.
“Wizkid, I saw you, and I waited for you to pee, but you didn’t even stand up from where you were sitting. You just stayed there. All your crew members standing around got up to go pee. I was standing by the bathroom, waiting for you to come pee so that you would notice me,” she said.
Entertainment
Mr Macaroni Opens Up On Financial Struggles …Says I Was Defrauded, Slipped Into Debt
Content creator and actor, Mr Macaroni has opened up about his financial struggles, saying he was both a victim of a scam and a failed investment in 2021.
He revealed that after losing all his savings, he resorted to borrowing to settle pending commitments and slipped into N500 million in debt.
He admitted that he is financially reckless and generous, impacting his financial stability negatively.
In lengthy post shared via his X handle yesterday, Mr Macaroni wrote, “Sometime around 2020/2022, I was a victim of a scam and simultaneously a failed investment that cost me all I had saved at the time. It shook me deeply but I told no one about it. If you know me well enough, you would know I do not like to share my problems. I could be going through the worst and at the same time helping others solve their own problems but I just would never share mine.”
“After I lost all the money I had then, Trouble started when I had to borrow money from different sources to settle all pending commitments and also fulfill certain responsibilities I have always believed were mine to fulfill. I make money in millions so I never thought borrowing money to pay back with interest could ever be a problem. But I got too comfortable and it took me a long time to realise that I was using the money I was earning to pay back interests. Also, my financial recklessness did not help. Please don’t borrow money! But if you must, please be responsible.”
The actor stated that 2024 marked a pivotal moment in his acting career but it was also the most challenging year for him as he faced over half a billion naira in debt.
Mr Macaroni revealed that his frustration grew worse after he was betrayed by someone he considered “a friend and sister.”
He added that with the support of family and friends who stood by him during his trying times, he now “feels better than I have felt in the last three years!”
The comedian stated that he decided to finally share his story to encourage others who are going through challenges.
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