Entertainment
Flavour,P-Square Thrill At Guinness New Label Launch
Guinness Nigeria Plc has
re-launched its iconic brand Guinness Foreign Extra Stout in a new label as part of its commitment to innovation across new and existing brands.
The relaunch, which took place at Eko Hotel and Suites, came on the platforms of the biggest concert of the year with artistes like Flavour, Kcee and P-Square amongst others.
At the launch, Mr. Seni Adetu, Managing Director and Chief Executive, Guinness Nigeria Plc, said redesigning a new label for Guinness Foreign Extra Stout is in line with the company’s tradition to continuously deliver quality to its consumers.
According to him”, we are widely known for our consistency in delivering great brands with ground-breaking innovations and unique experiences to our consumers. Guinness Foreign Extra Stout is definitely a brand that has redefined the experience in our market from time past with dynamic innovations leading to this moment. The concert has been a wonderful experience with the array of talents paraded tonight and we believe it is going to be the beginning of a new dawn in terms of satisfaction for our consumers” Adetu said.
Over the years, Guinness has consistently showcased its dynamism as an innovative company that trends with time. The contemporary and premium look of the new label is part of a global redesign for the Guinness bottle that will be rolled out in locations across the globe. The sophisticated style of the new Guinness bottle label is said to reflect the adventurous character of Guinness Foreign Extra Stout.
According to Adetu, “Guinness Foreign Extra Stout appearance has been changed as part of our value of continuous improvement to depict more style and more substance. Despite the change in our label, you can be rest assured of the same world class quality and content inside the bottle. Today is a historical landmark, as we unveil the stunning transformation of our iconic Foreign Extra Stout label design for the first time in Africa.”
Commenting on the new label, Mr. Austin Ufomba, Marketing and Innovation Director, Guinness Nigeria Plc, relished the prospect of the new label endearing the brand to more consumers.
“The new design reveals a new level of connection and resonance with the brand for both new and existing consumers. The dark bottle reflects the quality of its contents made from the finest of ingredients. The beautiful metallic gold foil crowning the bottle simply makes it a drink for every golden moment” Ufomba said.
He continued: “The distinctive appearance of the label reflects more of what Guinness Foreign Extra Stout offers. We have changed our appearance to have more style, more soul and more substance.”
Drink responsibly.
Popular businessman and socialite, Pascal Okechukwu, aka Cubana Chief Priest, has said that his relationship with singer Davido is beyond money and gossip.
He stated this in a recent interview with BBC Igbo.
“Davido is my friend. He is my in-law; he married Chioma who is from Imo State where I hail from.
“So the relationship I have with Davido is beyond money and gossip,” he said.
DAILY POST reports that Chief Priest disclosed via his Instagram page that his outfit for the wedding of the singer, Davido and his wife, Chioma, in Lagos on Tuesday cost seven million Naira.
The socialite recently appreciated Davido for not “discarding” Chioma.
He stated that the DMW boss has made Imo State proud by choosing to marry from the state.
Nigerian singer Simisola Kosoko, popularly known as Simi, has lent her voice to the ongoing anti-tax hike protests in Kenya.
The Tide’s source reports that Kenyan youths are marching against tax hike in widespread demonstrations tagged ‘RejectFinanceBill2024.’
Five people were shot dead and dozens wounded after police clashed with protesters who stormed the parliament building in Nairobi on Tuesday, according to Amnesty Kenya.
Reacting via her X handle on Tuesday night, Simi declared her support for the demonstrators.
She stated that “it is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights.”
The singer wrote, “I stand with the people of Kenya. It is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights. Godspeed and Strength. [Hash tag] RejectFinanceBill2024.”
In a series of other posts, she wrote: “Wow. When you’ve had enough, the fight is almost inevitable.
“African leaders- have not you done enough?
“I can’t wait for the day Africa is not a weapon fashioned against Africans. All of this amazing Black power and human resource, but the majority are not likely to thrive unless they run.”
Famous Nigerian Afrobeat singer, Davido was spotted among other top artistes at Asake’s ‘Lungu Boy’ tour concert in Atlanta, Georgia.
Asake’s performance at his sold-out show at the 17,000-capacity State Farm Arena in Atlanta began on August 16, 2024, and is set to run for 10 days.
In a trending video on social media, Davido appeared backstage with American rapper Quavo to support Asake during the live performance.
Other musicians in attendance included Nigerian hitmaker Zlatan and American rapper Russ Millions.
The Tide’s source reports that Asake’s ‘Lungu Boy’ tour is set to cover six U.S. cities, where he will headline notable venues including Madison Square Garden in New York, the Toyota Center in Houston, and the State Farm Arena in Atlanta.
Asake’s tour comes just days after the release of his latest hit, ‘Lungu Boy,’ which features several superstars, including Wizkid, British rappers Central Cee and Stormzy, Travis Scott and Brazilian singer Ludmilla.
‘Lungu Boy’ set a new record for the biggest opening week on Spotify Nigeria, garnering 18.9 million streams in its opening week and breaking the previous record of 14.4 million streams held by Davido’s ‘Timeless.’