Entertainment
How P Square, Genevieve Dominate Telecoms Endorsement Deals
The singing and dancing
duo, Peter and Paul Okoye are unarguably the kings of telecommunications endorsements. They won the Kora Award for Best Africa Artiste 2010, the award came with $1m (150 million), shortly after, the duo got an endorsement deal with Globacom Telecommunications worth about N240 million for four years.
The hiphop artistes had one of their greatest international gigs last year, their American tour of seven cities earned them a whopping $1m (N150 million). After a misunderstanding with their landlord, the duo built a house they named square villa in the same neigbourhood.
The house they completed in less than six months is valued at N300 million. They are also building a multi million edifice in Ikoyi, Lagos State, they own Rayfield Hotel Jos, and two multi million naira factories in the same city where they built a multi million naira backery and sachet water companies for their parents among other investments. The bulk of their wealth comes from concerts especially in Africa.
The duo has sold over 14 million copies of their COS since 2005. They are said to charge about N2 million per show.
Meanwhile, A-list actress, Genevieve Nnaji who recently celebrated her 35th birthday is said to be the queen of telecommunication endorsement deals. She raked in N100 million endorsement deal with Etisalat which is unpareled by any female celebrity so far.
She also signed the dotted lines for one year advert deal with Polo, representatives of luxury wrist watches, sun glasses and accessories.
According to reports, the deal is worth a few millions of naira as the deal was advert and not endorsement as an ambassador. She is also said to have acquired a house in high brow park view estate in Ikoyi Lagos which experts say is worth N120 million.
It was gathered that the acquisition is coming three months after the “Half of a Yellow Sun actress built her parents a multi million naira home in Lekki Lagos.
Popular businessman and socialite, Pascal Okechukwu, aka Cubana Chief Priest, has said that his relationship with singer Davido is beyond money and gossip.
He stated this in a recent interview with BBC Igbo.
“Davido is my friend. He is my in-law; he married Chioma who is from Imo State where I hail from.
“So the relationship I have with Davido is beyond money and gossip,” he said.
DAILY POST reports that Chief Priest disclosed via his Instagram page that his outfit for the wedding of the singer, Davido and his wife, Chioma, in Lagos on Tuesday cost seven million Naira.
The socialite recently appreciated Davido for not “discarding” Chioma.
He stated that the DMW boss has made Imo State proud by choosing to marry from the state.
Nigerian singer Simisola Kosoko, popularly known as Simi, has lent her voice to the ongoing anti-tax hike protests in Kenya.
The Tide’s source reports that Kenyan youths are marching against tax hike in widespread demonstrations tagged ‘RejectFinanceBill2024.’
Five people were shot dead and dozens wounded after police clashed with protesters who stormed the parliament building in Nairobi on Tuesday, according to Amnesty Kenya.
Reacting via her X handle on Tuesday night, Simi declared her support for the demonstrators.
She stated that “it is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights.”
The singer wrote, “I stand with the people of Kenya. It is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights. Godspeed and Strength. [Hash tag] RejectFinanceBill2024.”
In a series of other posts, she wrote: “Wow. When you’ve had enough, the fight is almost inevitable.
“African leaders- have not you done enough?
“I can’t wait for the day Africa is not a weapon fashioned against Africans. All of this amazing Black power and human resource, but the majority are not likely to thrive unless they run.”
Famous Nigerian Afrobeat singer, Davido was spotted among other top artistes at Asake’s ‘Lungu Boy’ tour concert in Atlanta, Georgia.
Asake’s performance at his sold-out show at the 17,000-capacity State Farm Arena in Atlanta began on August 16, 2024, and is set to run for 10 days.
In a trending video on social media, Davido appeared backstage with American rapper Quavo to support Asake during the live performance.
Other musicians in attendance included Nigerian hitmaker Zlatan and American rapper Russ Millions.
The Tide’s source reports that Asake’s ‘Lungu Boy’ tour is set to cover six U.S. cities, where he will headline notable venues including Madison Square Garden in New York, the Toyota Center in Houston, and the State Farm Arena in Atlanta.
Asake’s tour comes just days after the release of his latest hit, ‘Lungu Boy,’ which features several superstars, including Wizkid, British rappers Central Cee and Stormzy, Travis Scott and Brazilian singer Ludmilla.
‘Lungu Boy’ set a new record for the biggest opening week on Spotify Nigeria, garnering 18.9 million streams in its opening week and breaking the previous record of 14.4 million streams held by Davido’s ‘Timeless.’