Entertainment
Unveiling Richest Music Video Directors In Nigeria …As Clarence Peters Tops List
The time has come when mu
sical video directors are given their right of place in the entertainment industry. Most of them have contributed in catapulting our artistes into the Western world of music. Today every video that surfaces on line or on TV is judged by creativity and imaginable level of the music video director.
Among the richest music video directors are;
(1) Clarence Peters
Clarence is very strong in the music video game, he still holds sway amidst his contemporaries in terms of creativity. This son of Juju music maestro, Shina Peters as we gathered charges the highest fees to shoot a musical video. Those in the know hinted us that the capital Hull Record label boss, charges more than six million naira to shoot a four minute musical video.
(2) Sesan Ogunro
This top Nigerian film/music video director has shot music videos for the likes of 2 Face, Sean Tizzle, David. Etc and the least he charges is four million naira.
(3) Adasa Cookey
He dumped the Telecommunication sector for entertainment and hit pure gold in 2012 when he directed a music video for burn a Boy’s ‘Like To Party”. This music video launched his career. He has worked with DJ exclusive, D’ Prince, Samklef, Ketchup, splash and others.
We gathered that this talented dude’s fees vary. He charges upcoming and established artistes differently, but he will not shoot a video that is less than N1.6 million.
(4) Matt Max
Mathew Abiodun Aina also known as Matt Max despite the fact that he has been registering low patronage since he got married, his creativity standard still remains one of the best to beat as the cool dude will never settle for less when it comes to shooting good videos.
It was gathered that he charges N1.2 million and above.
(5) Moemusa
He is a new guy when it comes to directing music videos in Nigeria. With only five years experience he has shot music videos for some of the biggest stars in Nigeria.
His first notable work came out last year when he directed the EME Video “Get Down Tonight”.
His career blew up from there.
He has since directed videos for Wande Coal, Iyanya, Ice Prince, Fuse Odg, Seyi Shay, May D, Dr. Sid and others. He is one of the most sort after music video directors in Nigeria.
He charges N2m Naira and above.
(6) Olalekan Buri
Olalekan Buari aka unlimited L.A. started his music video career under the tutelage of DJ Tee. He shot his first video in 2009. He directed Black magic’s RANBOW in 2011 and REPETE the following year. His big break came last year when he shot Sean Tizzle’s “Sho Lee,” he also shot a video for Tilla Man. Most of his jobs are done outside the country and his fee varies, but those who know him said he will not settle for peanuts.
(7) Jude Okoye
He is the P-Square video director. Since no one else seems to hire him to do their video, no one can say categorically the exact amount he charges, but we are sure that Jude smiles to the bank on every project he executes for his twin brothers.
(8) Patrick Ellis
He is believed to be a creative genuis. He has lent his creative talents to directing outstanding music videos for several top stars that include Wizkid, Rugged man, Olamide, Samklef, 2 Shotz and Brymo.
(9) Godfather
He needs no introduction in the entertainment clan. He stands as the bridge between Nigerian Entertainment and South African Entertainment industires in 2003, he shot a film ‘ADAORA’ in which he brought. In Zack Orji, Racheal Oniga and Stephanie Okereke.
He shot his first music video for a female artiste Ifeoma, followed by FAZE, P-Square’s “Do Me” and he also did ‘Implication’ by 2 Face and the list became endless.
Godfather is always busy with intrnational projects. He charges heavily according to the currency of the country. In Nigeria his fees runs into millions of naira.
(10) Kemi Adetiba
She is an award winning director, producer and cinematographer. Though she has not don much when it comes to music video directing; she is no doubt making head lines in the men’s world we gathered that she charges N1.2 million.
Spotify yesterday revealed a significant surge in heartbreak song streams in Nigeria during the Valentine’s Day season, with a 626 percent increase between 2022 and 2024.
This was disclosed in a statement issued in Lagos, Nigeria by Spotify’s Head of Music, Sub-Saharan Africa Phiona Okumu.
Okumu said, “Spotify data reveals a surprising trend, a massive surge in heartbreak song streams.
“Nigerians are turning to their playlists to express their emotions, with a staggering 626 per cent overall growth in heartbreak streams from 2022 to 2024.
“This Valentine, the sound of love is accompanied by the sound of heartbreak, and the data shows it’s louder than ever before.”
She said on Valentine’s Day, most surprisingly, male listeners streamed heartbreak songs at a significantly higher rate than female listeners, with a 362 per cent increase compared to 169 per cent among women.
“This could suggest that men resonate with the feeling of heartbreak more and turn to music as a private outlet for processing emotions.
“Whatever the reason, one thing is clear, when love is in the air, so is heartbreak and Nigerian men are pressing play on their pain more than expected.
“While Valentine’s Day is often celebrated with grand gestures, heartbreak is a common theme on Valentine’s Day -more than what’s publicly shown,” she said.
Nigerians will join their counterparts across the world to mark the 2025 Valentine’s today.
Grammy-winning Nigerian singer Temilade Openiyi, popularly known as Tems, has joined MLS side San Diego FC’s ownership group as a club partner.
SDFC announced today that Tems joined the ownership group through her company, The Leading Vibe.
In the process, Tems became the first African woman to be involved in MLS ownership.
“We are delighted that Tems has joined San Diego FC as a club partner,” SDFC chairman Sir Mohamed Mansour said in a statement.
“Tems is a globally significant artist who will help us reach new audiences and spread the word about our unique project, which, of course, has its foundations in sub-Saharan Africa through the unique Right to Dream organisation.”
Reacting to her addition as the latest partner in SDFC’s ownership group, the singer said: “I am thrilled to join San Diego FC’s ownership group and to be part of a club that celebrates creativity, culture, and the power of community.
“Football has a unique way of bringing people together, and I am excited to help build something special in San Diego, a city that thrives on diversity and innovation.”
Fashion and beauty entrepreneur, Toyin Lawani, has claimed she is enduring back pain and that her spine is degenerating.
Lawani revealed this in a video posted on social media last Tuesday.
In the clip, she opened up about her experience with epidural anesthesia, an injection administered to pregnant women in the spine to reduce pain during childbirth.
The mother of three claimed that since receiving the injection, she has not felt like herself.
She accused doctors of not fully informing women about the long-term side effects of epidurals.
According to Lawani, she received the anesthetic injection during the birth of her last two children.
She said, “When you hear ‘epidural,’ run. Doctors tell you about the side effects but do not tell you about the long-term effects on your body. I have about three friends having the same issues that I am having.
“Like, I am just 42, how did I end up with spine issues? I have a degenerating spine. I have implants in my spine. I go paralyzed. I can’t stand for a long time. I can’t even breathe properly sometimes because it affected so many things in my body when I had the surgery.
“They will not tell you because you just want the pain to go away. I have had two epidurals. I had my first as natural birth. The last two were epidural. The last one I had epidural because I had to undergo a surgery and I had no choice.
“See, the pain does not stop. My back is killing me and my spine is degenerating.”