Entertainment
Sound Cloud Artistes Storm Nigeria’s Music Scene With New Ideology
Call them sound cloud artistes, new age or ccte sound, a tribe of young Nigerian musicians have successfully created an ecosystem for themselves with a community of people who care, listen and connect to the kind of music they make-they also project defiant lifestyle in contrast to what is generally acceptable with their music, their fashion, statements or even the way they choose to articulate and perform their music.
The impact this bunch of young artistes have made in the industry today cannot longer be ignored as they have held their own when it mattered when placed on the same pedestal with other Nigerian pop music counterparts, the likes of Odunsi, the Engine, Tomi Thomas, TayIwar, Lany Donli Nonso Amadi and many others lead the pack and are obviously more popular than they used to be a few years ago.
There are also more like them spread around different parts of the country but these artistes mentioned above, clearly they can be said to have conjured the nitch market that they created by their networking skills and the sounds of the music that they make together while leaning on the strength of each other to push their craft. These members of the Sound Cloud platform are great, but there is a problem, these members are yet to transform into mainstream success as much as it should be especially with the type of content that they make.
No one can fault their quality of music and it begs the question why aren’t these gap gaining full mainstream recognition from all indication-it many seem that these guys have deliberately isolated themselves from their larger demographics of Nigerian audience who may as well be the key to them reaching mainstream success.
Perhaps it is to preserve their ideology that makes these young millennial prefer not to ride with the norm, opening up to mainstream appeal may adulterate the nature of their sound and that is the fear of most of these young ones, so they prefer to let it be within that community of people who can connect to what they offer.
But they can learn a lot from their senior colleagues like Simi, Adekunle Gold, Jonny Drill who are some of the very few that have been able to find balance with making the kind of music that is true to them while striking a balance with the mainstream pop appeal.
However, only time will tell before the music industry in Nigeria will largely rest on their laps. What is now known as ‘Alternative’ will surely become what dictates mainstream appeal but for now let us just enjoy their growth process.
Popular businessman and socialite, Pascal Okechukwu, aka Cubana Chief Priest, has said that his relationship with singer Davido is beyond money and gossip.
He stated this in a recent interview with BBC Igbo.
“Davido is my friend. He is my in-law; he married Chioma who is from Imo State where I hail from.
“So the relationship I have with Davido is beyond money and gossip,” he said.
DAILY POST reports that Chief Priest disclosed via his Instagram page that his outfit for the wedding of the singer, Davido and his wife, Chioma, in Lagos on Tuesday cost seven million Naira.
The socialite recently appreciated Davido for not “discarding” Chioma.
He stated that the DMW boss has made Imo State proud by choosing to marry from the state.
Nigerian singer Simisola Kosoko, popularly known as Simi, has lent her voice to the ongoing anti-tax hike protests in Kenya.
The Tide’s source reports that Kenyan youths are marching against tax hike in widespread demonstrations tagged ‘RejectFinanceBill2024.’
Five people were shot dead and dozens wounded after police clashed with protesters who stormed the parliament building in Nairobi on Tuesday, according to Amnesty Kenya.
Reacting via her X handle on Tuesday night, Simi declared her support for the demonstrators.
She stated that “it is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights.”
The singer wrote, “I stand with the people of Kenya. It is both powerful and heartbreaking for a people to have to fight and die for freedoms and rights. Godspeed and Strength. [Hash tag] RejectFinanceBill2024.”
In a series of other posts, she wrote: “Wow. When you’ve had enough, the fight is almost inevitable.
“African leaders- have not you done enough?
“I can’t wait for the day Africa is not a weapon fashioned against Africans. All of this amazing Black power and human resource, but the majority are not likely to thrive unless they run.”
Famous Nigerian Afrobeat singer, Davido was spotted among other top artistes at Asake’s ‘Lungu Boy’ tour concert in Atlanta, Georgia.
Asake’s performance at his sold-out show at the 17,000-capacity State Farm Arena in Atlanta began on August 16, 2024, and is set to run for 10 days.
In a trending video on social media, Davido appeared backstage with American rapper Quavo to support Asake during the live performance.
Other musicians in attendance included Nigerian hitmaker Zlatan and American rapper Russ Millions.
The Tide’s source reports that Asake’s ‘Lungu Boy’ tour is set to cover six U.S. cities, where he will headline notable venues including Madison Square Garden in New York, the Toyota Center in Houston, and the State Farm Arena in Atlanta.
Asake’s tour comes just days after the release of his latest hit, ‘Lungu Boy,’ which features several superstars, including Wizkid, British rappers Central Cee and Stormzy, Travis Scott and Brazilian singer Ludmilla.
‘Lungu Boy’ set a new record for the biggest opening week on Spotify Nigeria, garnering 18.9 million streams in its opening week and breaking the previous record of 14.4 million streams held by Davido’s ‘Timeless.’