Sports
NBA Names Abudu Head Of Nigerian Office
NBA Africa on Tuesday named Gbemisola Abudu as Vice President and Country Head of Nigeria, where the league will open its third office on the continent in early 2022.
Abudu, an accomplished entrepreneur, business leader, luxury marketing expert and social activist with 17 years of experience developing businesses, brands and human capital in Nigeria, the Middle East and the US, will lead NBA Africa’s new office in Lagos and report to NBA Africa CEO Victor Williams.
Tidesports source reports that in this newly-created role, Abudu will be responsible for leading the league’s basketball and business development initiatives in Nigeria, including grassroots programming for youth, elite player development, relationships with current and prospective marketing, media and merchandise partners, and social responsibility efforts that improve the lives of youth and families in Nigeria.
“We are excited about expanding NBA Africa’s operations in Nigeria with the launch of our office in Lagos and thrilled to have Gbemisola join us to lead our efforts in the country,” Williams said.
“As an established business leader, entrepreneur, global marketing expert and social activist, Gbemisola’s expertise will be invaluable in helping us continue to grow basketball and the NBA in a country that already has a strong affinity for the game.”
“Joining NBA Africa as the Vice President and Country Head of Nigeria and opening the league’s office here is the opportunity of a lifetime and the culmination of all my experiences to date,” Abudu said.
“As a lifelong basketball fan and Nigerian native, I look forward to working with the NBA Africa team to help build a more comprehensive basketball ecosystem in the country and to using the transformative power of sport to impact lives in Nigeria and beyond.”
Abudu previously served as Founder and Managing Partner at BMGA Enterprise Limited, an educational technology finishing school in Lagos that provides social and marketing intelligence to increase the productivity of people and organisations.
The NBA opened its African headquarters in Johannesburg, South Africa in 2010. Since then, the league’s efforts in Africa have focused on increasing access to basketball and the NBA through grassroots and elite development, media distribution, corporate partnerships, NBA Africa Games, the launch of the Basketball Africa League, and more.
Meanwhile, the BAL, a partnership between the NBA and the International Basketball Federation headquartered in Dakar, Senegal, tips off its second season in March 2022.
Hon Dike who spoke with sports journalists shortly after the flag off the 2024 edition of Chairman’s Football Unity Tournament at Botem Tai in Tai LGA, said the tournament is an annual event to promote peace and unity in Tai as well identify budding talents in the area for global competition.
The opening ceremony of the tournament was more like a carnival was witnessed by huge crowd including prominent indigenes of Ogoni Kingdom, sports lovers and people from all works of life.
The LGA boss revealed that special sports committee will be setup in the area to work out modalities to strengthen sports development in Tai.
He advised the participants in the tournament from various wards in the LGA to play the game by the rules and conduct themselves in a peaceful and orderly manner and use the opportunity to showcase their talents.
Hon Dike further disclosed that his administration will also give priority attention to skills development among the youth to enhance their human capacity and promote enterprise development in the area.
Earlier in his address the Chairman of Tai LGA Football Council, Elder Wisdom Gorgor said the annual football competition has been a unifying factor in Tai LGA that need to be sustained to forge more unity and development in the area.
He urged the participants to see the competition as an opportunity to embrace football as a full career and earn sustainable livelihood.
Elder Gorgor who commended the Chairman of Tai LGA, Hon Dike for his visionary leadership and tremendous development achievements recorded in the LGA under his administration, appealled to the Chairman to build a Mini Sports Stadium in the area to promote sporting activities.
The training was held at the Sani Abacha Stadium Indoor Basketball Court in Kano last Saturday.
According to the Vice President and Head of NBA Nigeria, Gbemisola Abudu, the event was part of the league’s commitment to growing broader basketball ecosystem in Nigeria and making the game more accessible across the country.
“Our first Jr. NBA clinic in Kano speaks to our commitment to growing the game in Nigeria and creating more opportunities for boys and girls to learn and play the game,” Abudu said.
“Nigeria has a rich basketball history and abundance of talent, which is evident every time you watch an NBA game. We look forward to continuing to engage with basketball stakeholders, business leaders and members of the community to further the game’s reach and impact on young people around the country,” she added.
The 2024 basketball initiative clinics of NBA Nigeria also included the league’s inaugural Jr. NBA elite camp for 150 boys and age-16 girls held at the American International School in Lagos in July.
Others include the NBA’s building of 1,000 courts in Africa over the next decade, Nigeria’s Festival Coins and Salubata named the top two winning businesses at NBA Africa Triple-Double Accelerator’s inaugural Demo Day in New York City held last September, and the third edition of “NBA Meets Art,” a curated installation celebrating basketball through the lens of Nigerian art and culture as part of West Africa’s premier art fair Art X Lagos, held in November.
Central to this vision is the federation’s investment in capacity building, evident in the just-concluded one-week Level 1 Badminton World Federation (BWF) Coaching Course, which marked a significant milestone for Nigerian badminton.
Held in Abuja, the course brought together 13 young coaches from across Nigeria. The last time such a course was held in the country was in 2017, making this a historic and transformative step.
The training was facilitated by the Badminton Confederation of Africa (BCA) in partnership with the Badminton Federation of Nigeria (BFN) and conducted by Dr. Ahmed Radah, the BCA Development Manager.
Radah, impressed by the talent he witnessed, praised Nigeria’s potential.
“Nigeria is blessed with immense talent and a strong badminton tradition. I believe this country has what it takes to dominate on the global stage,” he remarked.
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